In the first two posts in my series on content strategies for conferences, meetings and events, I  discussed content creation and 20 ideas for content delivery designed to help you engage your audience prior to and during your meeting. This week, I’ll be outlining several content distribution strategies...

My friend Mike Balzano shot me a note this morning that I had to check out what Old Spice was doing on its Twitter account. Then, thirty minutes and about 20 videos later, I started writing this post.   And, I actually feel like buying some Old Spice now (okay, I’m now officially my dad). That’s...

As we all know, the Internet has enabled a wide range of marketing channels and methods. And ever since YouTube burst onto the scene in 2005, online video has become one of the leading methods for distributing marketing content. ReelSEO.com reports that in the course of 2009, the percentage of small...

While writing a post for my personal blog on the difference between a business’s mission and its vision, I came across the World Wildlife Fund’s Vision page. I found it to be an extraordinary grouping of content that not only presented the organization’s vision, but then portrayed it in action in several...

There’s a great quote that I love that says, “Budgeting is just a way to worry about money before you spend it.”  As you get ready to move into the planning season for your 2011 budget, it’s a good time to start thinking about things you might do to increase your chances of getting increased...

A smart content strategy starts with content analysis. I love analysis and enjoy explaining how to do it. The challenge? Content analysis can overwhelm you—especially when you have a lot of content or many audience segments. To prevent analysis from slowing you down, follow these five tips.Continue reading

In last week’s post, I identified several ways organizations are developing content in order to better engage with attendees prior to their meetings. This week, we turn to 20 innovative ways you can deliver content during meetings/face-to-face events–and have much more fun in the process.Continue...

Had an outstanding conversation with Mark Levy yesterday (who among other things is author of Accidental Genius). Mark gave me a crash course in something called free writing.  Free writing, also called stream-of-consciousness writing, is a writing technique where you write for a set period of time without...

As content marketers know, by creating and developing valuable, useful content, your brand may become a thought leader over time. Who doesn’t want that? Think about it. At some point, every marketer is tasked with positioning his or her brand as a thought leader. This is a popular vision for many reasons...

As a content marketer, one of the audiences you need to be aware of is your linking audience. This consists of the individuals who publish, curate, report on, discuss, argue about and share info about your target market. This audience can include competitors as well as non-competing trade publications,...

As most content marketers know, great content is more than compelling words. You want your readers to want to read your content, which makes design a critical part of any website, email or stand-alone piece. While this is something you may understand and agree with in theory, it can be difficult to execute...

Last month, I participated in Web Content 2010 (here is the presentation on higher purpose content marketing). Someone (who asked not to be named) sent me a number of tweets from that event that they found inspiring from my presentation.  I thought I’d share them here.  Enjoy! Create a brand message...