A popular way to present content is through a microsite. As described in the Content Marketing Playbook, a microsite “concentrates on a narrow topic or issue, featuring rich content developed by the sponsoring brand itself. Correctly executed, the microsite creates a gathering place that positions the...

Oftentimes, great content isn’t just words – or even pictures. Instead, consider interactive online tools that educate or entertain your audience. Here are a couple of examples of companies that are doing this well.Continue reading

Videos are taking on steam in the content marketing world. According to research from KingFishMedia, 35% of corporate managers/marketers are currently using a YouTube Channel as a social media tactic, with 44% planning to do so in the next 12 months.  This is the tactic with the biggest projected growth...

As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic that readers can quickly understand. My prediction is that infographics are going to become more important to content marketing programs, so we asked our contributors...

Continuing our series on content marketing examples, we head next to eNewsletters. They are a staple for many marketers. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 61% of B2B marketers use eNewsletters as a tactic. Want to see some companies that are doing this...

People learn about content marketing in different ways, and sometimes the best way to understand something is to see it in action. Over the holidays, we’ll be sharing a bunch of different content marketing examples submitted by our contributors. First up: e-books. Continue reading

Our 2011 content marketing and social media predictions roundup was pretty amazing this year.  Well over 150 predictions from more than 100 of the leading marketing thought leaders in the business. [Download the Entire Predictions eBook here.] As I reviewed the predictions from this year, I pulled out...

What started as something small has grown into a rather large predictions party. We saw about 50 content marketing and social media predictions for 2009. For 2010, there were over 100 predictions from 70 of the leading marketing experts. This year over 100 of the industry’s thought leaders have...

One of the things I love about my job as the editor of this blog is that I get to work with – and read – thoughts from my favorite content marketers. I learn something new every day. We’re in the process of updating our website (lots more content coming your way in 2011!), and I re-visited all of the...

Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content marketing. It’s a good question…and I soon realized that there has never been a really good post or article on it.  So, here goes. What is Custom Publishing? Custom...

As you read this piece, think of Jerry McGuire and his mission statement. I have something important to say, but I’m not really sure of the direction (yet). I’m a regular reader of Jason Calicanis’ enewsletter on technology and new product development. It’s a must read for any web entrepreneur (Calicanis...

Over the past several months, we’ve followed the journey of Graham Kilshaw at Interference Technology as he worked to improve his eNewsletter, EMC Business Bulletin with the help of the CMI community (thanks, everyone!) Based on his experiences, Graham developed this checklist for his eNewsletter that...