Content marketing can take a good deal of collaboration and teamwork. And, oftentimes,  getting and keeping everyone on the same page can take some time. One of my favorite tools for this is Yammer. Read on to see what this tool is and how it works. Continue reading

OpenView Labs, my firm’s new content site, was launched last month. The site includes articles written by the OpenView team from repurposed blog posts, articles from the community, and summaries of content created from others outside of OpenView. For this post, I’d like to discuss how we use summaries...

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past four weeks, our contributors answered these questions: First things first – what does engaging mean...

Email marketing is one of the most popular and effective ways for businesses to share their content and connect with customers. Besides being relatively easy, eNewsletters provide good analytics along with a low-cost way to help you manage customer engagement. Your subscriber list is a goldmine for your...

Every writer, editor and art designer knows (or should know) that the odds of a reader plowing through an entire magazine, newsletter or any lengthy publication are slim because readers are bombarded with options and have limited time. But, as writers and editors, we know if readers invest the time,...

There is often talk about the connection between content and social media, and I don’t deny that these two things are inextricably linked. However, there is much more to the social web than content. To truly make connections, you need to be, well, social.Continue reading

In my presentations lately, I’ve been talking about developing content that stands for something. Basically, content marketing is not about “what you sell” it’s “what you stand for”. This becomes the basis for your content marketing strategy. This is your content mission....

When it comes to metrics, many marketers will first monitor whatever is easiest to count. But, what’s most important is counting those things that help you best determine how well you succeeded in achieving your objectives. Therefore, to track your content marketing’s effectiveness, match your metrics...

With the help of our CMI contributors, we’re tackling how to make content more engaging, which was the biggest challenge identified in the new research about B2B Content Marketing. Over the past three weeks, our contributors answered these questions: First things first – what does engaging mean...

Mobile is one of those areas in which, annoyingly, B2C is way ahead of B2B. You can kind of understand why — the CMOs of Pizza Hut and Smirnoff and Pepsi would be fired by now if they hadn’t at least been groping their way towards a relationship with their mobile users (aka everyone). In...

Executing a content marketing strategy is a daunting task.  As the wealth of information on this site and popularity of how-to posts attest, there is great interest in the key pillars of content marketing process. Joe Pulizzi’s post How To Effectively Manage the Content Marketing Process is a fantastic...

We’ve been working on a web content inventory and ran through a number of oldie-but-goodie content marketing resources. Hope they’re helpful. The Content Marketing Playbook Our most popular eBook…42 different ways to leverage content marketing. Includes over 50 case studies. Here’s...