6 Things to Switch When Targeting Content for Foreign Markets
November 10, 2010
Ann-Christin Lindstedt
Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized note addressing your most pressing concerns and offering tailored ideas to help?
Hmmm. Tough choice, right?
In that case, don’t take a one-size-fits-all approach to your...
How to Explain the Value of Content Marketing
November 9, 2010
Michele Linn
Our recent B2B Content Marketing research compared the practices of self-described effective content marketers with those who are less effective.
One of the most striking differences between these groups is the level of executive buy-in. Fewer than 10% of effective marketers who use content marketing...
How to Use Social Media to Drive Your PR Goals
November 8, 2010
Heidi Cohen
Contrary to some beliefs, the press release is alive and supports marketing and communications objectives to a variety of audiences (employees, customers, investors, the public) to build favorable relationships with them. However, simply sending a press release out via the wire isn’t enough. In today’s...
The Three Biggest Mistakes Companies Make with B2B Websites
November 5, 2010
Dianna Huff
In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the same format in which it was printed.
Because of this history, some B2B companies still consider a website...
Content Strategy vs. Content Marketing vs. Inbound Marketing
November 4, 2010
Joe Pulizzi
I had the opportunity to present at Hubspot this week for the New England Content Strategy meetup. During the presentation (slideshare below), the group of content strategists and marketers spent over 30 minutes discussing the differences and similarities between content strategy, content marketing and...
How to Grow a Content Creator: A 3-Month Boot Camp (Months Two and Three)
November 4, 2010
Elizabeth Sosnow
In yesterday’s post, we discussed a common problem that many marketing agencies face today: helping younger professionals become content creators.
The problem? As senior professionals, we don’t have the luxury of time to mentor in the way we might like. Enter ”Content Creation Boot Camp.” Today’s post...
Content Strategy and the Dying Art of Execution
November 4, 2010
Joe Pulizzi
Don’t get me wrong, content marketing strategy is critical to the success of a content marketing project. Not having a content strategy is like playing baseball without the bases (envision people running everywhere…not a pretty site).
That said, I’ve seen a multitude of content strategies...
How to Grow a Content Creator: A 3-Month Boot Camp (The First Month)
November 3, 2010
Elizabeth Sosnow
If you’re like me, you’re best friends with a hungry beast called content. Despite your committed efforts to feed it, you are sadly and increasingly aware that you can’t do it alone.
You want help. You need a team of people cranking out “food” for our ravenous friend. But...
QR Codes: 4 Tips to Release Content to the Wild
November 1, 2010
Katie McCaskey
Where are the wild things? Not always on your website – which is why it’s important to release your online content into the wilds of the “real world” with mobile tagging.
What’s your tagging vehicle? QR codes! QR, shorthand for “quick response,” are bar codes applied to physical objects in the...
13 Content Marketing Commandments
October 29, 2010
Joe Pulizzi
I’ve had multiple versions of Mark Fletcher’s startup commandments on my wall for years now. Whenever I get a little lost in our startup model, I review these. It keeps me sane.
I’ve modified a few of these related to content marketing. If you’re stuck on your content marketing...
Content Marketing with Blogs: Guidelines to Save You Time and Get Better Results
October 29, 2010
Patsi Krakoff
Are you blogging but are struggling with getting ideas, keeping up with writing or drawing attention or traffic to your blog? If so, you sound like most of the bloggers I know.
There is no doubt that blogging takes time and effort, but there are some things that you can do to simplify the process. This...
5 Simple Steps To Using Yammer for Content Marketing Team Collaboration
October 28, 2010
Nate Riggs
Content marketing can take a good deal of collaboration and teamwork. And, oftentimes, getting and keeping everyone on the same page can take some time. One of my favorite tools for this is Yammer. Read on to see what this tool is and how it works. Continue reading
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