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Quora for Content Marketing: Is it Worth Your Time?

In the second issue of Chief Content Officer magazine, to be released next week, we share our befuddlement about Quora. The premise of the super-hot social site seems sound: posit a question and get crowd-sourced answers back, prioritized by their popularity. But actually navigating around and understanding...

Why Video Interview Content Falls Short (And How to Fix It)

Think all video interviews go smoothly? Think again. If interviews are part of your plan to capture exceptional, engaging video content, you’re counting on someone else to give you what you want. And that can be risky. What’s the biggest challenge in any video interview? Capturing content that is interesting,...

3 Things Content Marketers Can Learn from Howard Stern

Say what you will of Howard Stern, the man is a genius. If you get the chance, this article in this month’s Rolling Stone magazine is worth the read. The self-proclaimed “King of All Media” dishes out some pretty amazing advice for us in the content marketing business.  Here’s...

A Content Marketing Lesson From the Study of Spaghetti Sauce

Sometime in the 1970s, Howard Moskowitz was commissioned to experiment and find THE perfect level of sweetness for Diet Pepsi.  That is, what would the perfect Diet Pepsi taste be that appealed to the largest audience? When the data came back it was scattered beyond belief. No bell curve or anything...

[New Research] Custom Content Marketing Surges with CMO's; Consumers

Released today at the Custom Content Conference, the Custom Content Council with Roper Affairs released the preliminary results of a CMO and Consumer Attitude study on custom content marketing.  The original study was performed in 2006. Here are the highlights of the 2011 study: Chief Marketing Officers 35%...

Reduce “Getting it All Done” Content Marketing Anxiety: Create Your Own System

You can find dozens of really good applications, books, and blogs on how to simplify your work, become more productive, and manage your time. Much of this advice is good, but it doesn’t cover how to manage the deluge of “tasks” that come along with social media and creating content: e.g. responding to...

Always Be Launching: Content Marketing

People ask me all the time: “Isn’t there such a thing as too much content?” The answer: of course. How do you know? Well, if the content is NOT valuable and relevant and NOT working for your business, it’s NOT worth developing and distributing.  If it is, then do it. Although...

The Three-Legged Stool Strategy of Content Marketing

I started in the publishing industry over a decade ago. At that time, we used an antiquated publishing strategy called the “three-legged stool.” The concept was that, in order to be the industry’s leading media content provider, we needed to be the expert provider of information using...

7 Ways to Research Your Buyer for Content Marketing

With just a couple Google searches, you quickly realize that while everyone is telling you to research your buyers, no one is telling you exactly how to do it. Some of your initial questions may include: What should I look for? What resources should I use?Continue reading

How to Develop Analytics Reports Your Team Will Want to Use

Do you want to use analytics more often to make decisions based on data instead of instinct? To do this, you not only need to have a good understanding of analytics, but you also need to present them to your team in a way that is useful to them. Last week we looked at why analytics programs are important...

10 Ideas to Help You Maintain a Consistent Blogging Schedule

Have you recently started a group blog or are you struggling to maintain one? In a comment on another blog I write for, Savvy B2B Marketing, someone recently told me he was starting a group blog and expressed this concern: “Our biggest challenge will probably be publishing a continuous flow of interesting...

Why Long-Tail Search Rules (and what to do about it)

Listened to Chris Baggott from Compendium talk yesterday at the AMA Content Marketing conference about the power of mixing social and search. Here are some stats from Chris that will get you thinking: 88% of clicks come from organic search (left side). The remaining 12% of clicks go to paid keywords...