How to Find Internal Allies for Content Marketing
November 30, 2010
Michele Linn
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization.
Contributors...
Moving Toward User Engagement Strategy Teams
November 29, 2010
Ahava Leibtag
With digital communications, social media, content strategy, content marketing and decentralized publishing, the world of information moves at an amazing pace—one that many biologists say our brains aren’t even evolved enough to manage. The ever-accelerating flow of information impacts many things,...
30 Content Marketing Commandments to Live By
November 25, 2010
Joe Pulizzi
At the end of last year, I published 30 content marketing truths that I have taped above my desk. This list is something that I am grateful for as it is a constant reminder to stay focused. In the spirit of Thanksgiving in the US, I wanted to share revised commandments with you. I trust they will serve...
9 Must-Have Elements for Company Blogs
November 24, 2010
Heidi Cohen
Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do?
Before you jump in and get someone in your web department to develop the site, take some time to think through the major strategic elements. This is a critical step to ensure your blog is...
How to Measure and Present the Effectiveness of Your Content Marketing Program
November 23, 2010
Michele Linn
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization.
First...
Framework for Productive Online Customer Conversations
November 22, 2010
Nate Riggs
We’re nearing the end of 2010, and I think the buzz around content marketing and social media is starting to get more practical.
It’s not surprising that more companies are wising up to the opportunities to engage with existing and potential customers on platforms like Twitter, Facebook...
How to Use Micro-Content in Your Marketing Strategy
November 19, 2010
Mark Schaefer
Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content.
Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs and other social networks. Like...
How to Optimize Your Online Content (Without Being an SEO Wizard)
November 18, 2010
Thomas Clifford
Hey, I’m no mechanic.
But here’s one thing I know for sure.
A car has hundreds of moving parts and even I know that a tune-up helps it run better.
I’m no webmaster, either.
But web content can have a lot of “moving parts,” too.
That’s why your content needs a tune-up – so it can run...
Are Brands Ready to Be Media Companies? 4 Steps to Yes
November 18, 2010
Joe Pulizzi
Read an interesting article from MediaPost this morning entitled “Are Media Brands Ready to Be Brands?”
The question about whether or not media brands are like real brands has been asked every since I’ve been in the media business. The answers varied, but the consensus from publishers...
How to Get Started in Content Marketing
November 16, 2010
Michele Linn
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchamarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization.
Why...
Two Social Media Styles: How to Choose the Right One for Your Business
November 15, 2010
Brian Massey
We’ve all heard the message from the social media pulpit: social media marketing is about conversations and building one-to-one relationships. It’s about playing nice, being authentic, embracing transparency and doing so in a human voice.
For bare teeth marketers this all seems reasonable, but it’s the...
How a Print Strategy Could Save the World: A Case Study
November 12, 2010
Kevin Lund
Recently, I finished reading the book Let My People Go Surfing, by Patagonia founder Yvon Chouinard. It’s a fascinating story by an inspirational business leader. He not only grew a successful company while being beloved by his employees and revered by his peers, but he also intends to continue doing...
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