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How to Make the Case for Data-Driven Marketing

One of the best ways to get the right data to the right person at the right time is to have the right data. Here are some tips on how to fix common data problems.

Content Marketing Success: Go on, Prove It!

How do you know if you content marketing is really working? Here are some tips on how to prove what results your actions are having.

The Three Rules of Content Marketing

On the flight over to Belgium I was reading a combination of Content Rules by Ann Handley and C.C. Chapman, Screw It, Let’s Do It by Sir Richard Branson, and Why We Suck by Denis Leary. Quite a potent combination. As a content marketer, what can we learn from this brew? Continue reading

Developing a Social Media Conversation Calendar

It’s well known that social media presents a tremendous opportunity for businesses to connect directly with their customers and potential customers.  But, at Sprout Content, we hear all too often, “I started a Facebook page, but what do I say?” Social media Conversation Calendars are a great way to not...

How to Find Internal Allies for Content Marketing

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization. Contributors...

Moving Toward User Engagement Strategy Teams

With digital communications, social media, content strategy, content marketing and decentralized publishing, the world of information moves at an amazing pace—one that many biologists say our brains aren’t even evolved enough to manage.  The ever-accelerating flow of information impacts many things,...

30 Content Marketing Commandments to Live By

At the end of last year, I published 30 content marketing truths that I have taped above my desk. This list is something that I am grateful for as it is a constant reminder to stay focused. In the spirit of Thanksgiving in the US, I wanted to share revised commandments with you. I trust they will serve...

9 Must-Have Elements for Company Blogs

Congratulations, your company has decided to start a blog and you’ve been appointed to guide it. What do you do? Before you jump in and get someone in your web department to develop the site, take some time to think through the major strategic elements. This is a critical step to ensure your blog is...

How to Measure and Present the Effectiveness of Your Content Marketing Program

In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchmarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization. First...

Framework for Productive Online Customer Conversations

We’re nearing the end of 2010, and I think the buzz around content marketing and social media is starting to get more practical. It’s not surprising that more  companies are wising up to the opportunities to engage with existing and potential customers on platforms like Twitter, Facebook...

How to Use Micro-Content in Your Marketing Strategy

Are you interested in content marketing but are starved for time and resources? My suggestion: create micro-content. Micro-content is different from creating content such white papers, case studies and blogs on your website. Instead, it’s content you post to blogs and other social networks. Like...

How to Optimize Your Online Content (Without Being an SEO Wizard)

Hey, I’m no mechanic. But here’s one thing I know for sure. A car has hundreds of moving parts and even I know that a tune-up helps it run better. I’m no webmaster, either. But web content can have a lot of “moving parts,” too. That’s why your content needs a tune-up – so it can run...