People learn about content marketing in different ways, and sometimes the best way to understand something is to see it in action. Over the holidays, we’ll be sharing a bunch of different content marketing examples submitted by our contributors. First up: e-books. Continue reading

Our 2011 content marketing and social media predictions roundup was pretty amazing this year.  Well over 150 predictions from more than 100 of the leading marketing thought leaders in the business. [Download the Entire Predictions eBook here.] As I reviewed the predictions from this year, I pulled out...

What started as something small has grown into a rather large predictions party. We saw about 50 content marketing and social media predictions for 2009. For 2010, there were over 100 predictions from 70 of the leading marketing experts. This year over 100 of the industry’s thought leaders have...

One of the things I love about my job as the editor of this blog is that I get to work with – and read – thoughts from my favorite content marketers. I learn something new every day. We’re in the process of updating our website (lots more content coming your way in 2011!), and I re-visited all of the...

Kristina Halvorson (one of our upcoming Content Marketing World speakers) asked me the difference between custom publishing and content marketing. It’s a good question…and I soon realized that there has never been a really good post or article on it.  So, here goes. What is Custom Publishing? Custom...

As you read this piece, think of Jerry McGuire and his mission statement. I have something important to say, but I’m not really sure of the direction (yet). I’m a regular reader of Jason Calicanis’ enewsletter on technology and new product development. It’s a must read for any web entrepreneur (Calicanis...

Over the past several months, we’ve followed the journey of Graham Kilshaw at Interference Technology as he worked to improve his eNewsletter, EMC Business Bulletin with the help of the CMI community (thanks, everyone!) Based on his experiences, Graham developed this checklist for his eNewsletter that...

This article from Cleveland’s own Joe Posnanski at Sports Illustrated on Mr. Bob Feller (Rapid Robert) is worth the read. Bob Feller, who died yesterday at the age of 92, will forever be known as the most famous pitcher in Cleveland sports history. He was one of the greatest pitchers of all time. I...

As B2B marketers invest more time and effort into social media marketing, many are trying to figure out the practices that work best, and whether their investments are yielding results. In our research to determine the ROI of social media, Alinean (my company) examined the differences in social media...

One of the biggest challenges for any blog, whether it’s corporate, group or personal, is to keep the momentum going. Let’s face it: writing, which is at the heart of blogging, is hard work and it takes motivation to continually produce new content. If bloggers don’t have an internal motivation propelling...

It’s been a little while since we checked in with Graham Kilshaw over at Interference Technology. If you remember, he was working on an email newsletter called the EMC Business Bulletin, and was asking the CMI community for their feedback. Since we last checked in, Graham has sent two issues of his newsletter,...

There is a lot of great conversation around building a great digital communications team.  Most of the conversation centers around the types of professionals you should hire, grow and promote.  But, what if your budget is small? Or, what if you outsourced certain functions, so your core team can focus...