“Hi, my name is Michele, and I’m a spreadsheet junkie.” Lately, I have been awash in spreadsheets trying to organize everything I need to do. I live by my editorial calendar. I work with numerous spreadsheets tracking our recent CMI redesign projects and the status of each one. I know there are other...

Towards the end of last year, I had the distinct pleasure of talking with Joe Chernov, the Director of Content from Eloqua. I have been impressed with what they are doing in terms of content marketing, and Joe gave me the inside scoop for a case study that I wrote for CMI (seriously – check it out –...

The weeks before and after New Year’s were extremely difficult, and I feel as though I have been moving in crisis mode the entire time.  I made the rookie mistake of thinking the holiday season would be quiet and afford me catch-up time.  Instead, my email set the priorities as clients had last-minute,...

Great overview of content marketing in this MarketingSherpa article.  In it, I discuss the only difference between a media company and a non-media company. “The only difference,” Pulizzi says, “is that a media company leverages content in order to sell paid content and sponsorships...

Aren’t we all trying to get a reaction? A few months ago, I showed Content Marketing Institute members how to create a marketing reaction using some household chemicals and some simple lab equipment. I hid the science from you by talking primarily about converting a blog into an eNewsletter. Today, I...

A few months ago I wrote a post on why print would come back in 2011.  Truth is, it never left. Case in point. A few weeks ago my two boys received their LEGO Club magazines in the mail. The feature this month was a new series called Ninjago (which they had never heard of before reading the issue). Since...

Picture this: you are part of a small marketing team tasked with managing a corporate blog, creating case studies and eBooks, making videos, recording podcasts, writing articles, researching and creating reports, writing and sending a newsletter, boosting website traffic, building the subscriber base,...

I’m not a cultish Apple fan, but the iPad has me swooning. For online content fanatics, it’s the ultimate consumption gadget… sort of like a Big Gulp for technophiles. For those of you lucky enough to have an iPad under the tree this season, here’s a round-up of the very best iPad apps for content marketers. Flipboard The...

A popular way to present content is through a microsite. As described in the Content Marketing Playbook, a microsite “concentrates on a narrow topic or issue, featuring rich content developed by the sponsoring brand itself. Correctly executed, the microsite creates a gathering place that positions the...

Oftentimes, great content isn’t just words – or even pictures. Instead, consider interactive online tools that educate or entertain your audience. Here are a couple of examples of companies that are doing this well.Continue reading

Videos are taking on steam in the content marketing world. According to research from KingFishMedia, 35% of corporate managers/marketers are currently using a YouTube Channel as a social media tactic, with 44% planning to do so in the next 12 months.  This is the tactic with the biggest projected growth...

As readers’ attention spans become shorter, visuals becoming increasingly important. Sometimes the best content is presented in a graphic that readers can quickly understand. My prediction is that infographics are going to become more important to content marketing programs, so we asked our contributors...