We started our latest press release on the launch of Chief Content Officer magazine (view issue here, subscribe here) with: “Print is Dead. Long live Print.“ Darn right. When we first announced the launch of CCO in print, a number of my colleagues literally thought I had gone mad. After all,...

I had the strangest thing happen to me last week.  I was talking to the lead on a big website project, and I asked him, “So what types of content do you plan to include?”  He told me, “Written, video, message boards, podcasting and downloadable documents.” However, when he sent me the design specs for...

If you were an architect building a house, wouldn’t you pin down a few concrete details before laying the foundation? Establishing the number of bedrooms and bathrooms needed, knowing who will live in the house, and choosing the best location for the home would be no-brainers.  The same process is true...

I sat on a panel yesterday with best-selling author and speaker David Meerman Scott, where David talked at length on the concept of Real-Time Marketing and PR (check out his book here and see him speak at Content Marketing World here). Two points resonated with me: That all websites in the future will...

The Content Marketing Institute just released the B2B Content Marketing 2010: Computing Software Industry Report, representing the experiences of 121 computing/software firms, mainly in the small- and mid-size business category.

Did you ever play with invisible ink as a kid? If you did, you probably thought invisible ink was pretty cool stuff. You’d write a secret message on a piece of paper with a “special” pen. Of course, no one could see the words. The words were, um, invisible. But, hey, hold that invisible ink under an...

NOTE: Chief Content Officer magazine is completely free while we are in beta.  Get your free subscription today! (and it will continue to be free after that) When Joe Pulizzi asked me to join him to launch Chief Content Officer magazine, I leapt at the chance in part because I love the glossy, rich feel...

Happy Anniversary to the Junta42 Top 42 Content Marketing Blogs. This is our 10th installment of the popular list since we started just over three short years ago. We originally reviewed 81 blogs back in 2007. We are now up to an astonishing 433 blogs (adding over 50 since last quarter). Congratulations...

SEO web writing is important, but the surrounding hype and bad practices surrounding it is about to burst. Content marketing is more effective.

It’s great, right? We are all publishers and mini-media companies today. We all have the opportunity to create relevant and compelling content to attract and retain customers (content marketing). There are no barriers. Well, it’s usually not so great. Now that we are all content creators,...

As a CMI reader, your business is probably considering building out a  Facebook fan page. Although Forrester Research predicts 2011 will be the year when marketers will begin to “think outside the Facebox,” C-suite business leaders and content marketers alike can’t deny the attractiveness...

Businesses are expected to increase spending on social media marketing by more than 40% percent in 2011, according to marketing research firms Altimeter and Alinean. Still, in today’s “age of austerity,” every significant investment requires proof of bottom-line impact and superior value – a condition...