Your company has set up the Twitter profiles, added a blog to the website and customized a Facebook page. Now what? How do you find your “secret sauce,” the story that’s going to get attention from your target audience? Continue reading

Yes, Angry Birds has hit the Pulizzi household.  We love all the birds…red ones, yellow ones and even the blue ones that split into three birds. As you move through the game levels, the key is to understand that each bird has a particular role.  For example, the light blue one that splits into...

Here are research on how B2B agricultural organizations are using content marketing. There are 3 takeaways for marketers in any industry.

Just presented 20 Actionable Techniques to Enhance Your Blog’s Content at the Blogging Success Summit, an amazing series of virtual presentations put on by Social Media Examiner. During the presentation, I shared these 10 blogging tips for beginners and experts alike that I believe are imperative...

Blogs no longer get the same buzz as their newer social media cousins, Facebook and Twitter. That said, blogs are at the heart of social media, especially if you’re involved in content marketing. Chris Brogan refers to blogs as your social media outpost because blogs supply the content that drives social...

When you think about content marketing, do you only think about the content you need to create? Creating compelling content is the first essential step, but if you stop there you’re probably not going to get the results you want.Continue reading

Every year, the web becomes more multilingual. From 2000 to 2008, Web use among the Chinese grew by a whopping 755 percent, while Web use skyrocketed by 2,064 percent by Arabic-speaking individuals. As a comparison, web use increased by 204 percent among English-speaking people. In the near future, Chinese...

There’s one universal thing shared by all content marketers: We don’t have enough time to get everything done, though I’m sure many of us try daily. One solution, of course, is to work more. Lots of people are doing this. I routinely trade emails with my colleagues at 10:00 at night or 6:00 in the morning....

Editor’s note: We’ve updated our annual Manufacturing research study for 2023. As the author of 2010 B2B Manufacturing / Processing Industry Report, I got an inside look into how manufacturers use content marketing. You can read the findings by downloading the report, but the one finding that struck...

Email marketing. Some folks will tell you it’s dead.  Others steer clear of it because they fear that it’s annoying to potential customers.Continue reading

I recently wrote a blog about creating a social media conversation calendar and was excited to learn how many people took action after reading it. As a follow-up to the blog, I wanted to share an example of client who is successfully using a conversation calendar to engage with and grow their fans on...

We started our latest press release on the launch of Chief Content Officer magazine (view issue here, subscribe here) with: “Print is Dead. Long live Print.“ Darn right. When we first announced the launch of CCO in print, a number of my colleagues literally thought I had gone mad. After all,...