7 Content Marketing Happenings You Need to Know About
March 3, 2011
Joe Pulizzi
Well, the world of content marketing is getting a whole lot busier these days, including some things you may or may not know about. For this post, I wanted to make sure everyone was updated on the latest content marketing treats. Thanks to our amazing content marketing team and contributors for making...
12 Things to Do After You’ve Written a New Blog Post
March 3, 2011
Brody Dorland
You can’t expect an audience simply by publishing blog content. Here are 12 ideas to help you promote your posts.
10 Reasons Your Content Marketing is Killing You
March 2, 2011
Joe Pulizzi
Here’s 10…how many do you have?
Here we go…
Selfish content marketing. People don’t care about you, they care about themselves. Create content that solves customers’ pain points. Stop talking about yourself, your products, your services. If you do, make it about your...
Produce Local, Distribute Global: 3 Keys to Your Content Marketing Localization Plan
March 2, 2011
Sarah Mitchell
Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I’ve been part of a team working on the inaugural issue. It’s been an eye-opening experience for a bunch of seasoned content professionals.
The Australian and European versions of CCO...
5 Engaging Video Ingredients: Deconstructing a TEDTalk Mini-Documentary
March 1, 2011
Thomas Clifford
It goes by many names.
A marketing video.
A branding documentary.
A corporate video.
Call it what you will, every once in a while, I’ll bump into one of these short videos and I’ll be amazed at what I’m watching.Continue reading
12 Reasons to Put Blogs at the Center of Your Content Marketing
February 28, 2011
Heidi Cohen
Blogs are the optimal choice for your content marketing hub because they’re content chameleons combining the strength of social media with old-fashioned print-publishing functionality. The reality is that in today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. ...
3 Examples of Media Production Equipment That Will Enhance Your Content Marketing Program
February 25, 2011
Nate Riggs
For most businesses working to integrate online content into their marketing mix, it’s essential to produce high-quality video and image content.
If you don’t have a background in media production, it can be a daunting challenge. While having a solid strategy for your media production efforts...
How Professional Services Firms Use Content Marketing
February 24, 2011
Clare McDermott
The B2B Content Marketing 2010: Professional Services Industry Report is based on research conducted by Junta42 and MarketingProfs in September 2010. I, for one, was surprised by the findings. I always assumed professional service firms were leaders in thought leadership marketing. They practically invented...
Can brand journalists still be journalists? Does it matter?
February 24, 2011
Joe Pulizzi
I participated in a prep call today for our South by Southwest panel called “Debating Brands Roles as Publishers” (Saturday, March 12th, 9:30am, Ballroom F). The panel includes Tom Ashbrook from NPR, Lora Kolodny from TechCrunch, blogger and journalist Gary Kim, HiveFire CEO Pawan Deshpande...
The 3 Big Myths of B2B Content Marketing
February 23, 2011
Rachel Foster
Content marketing is hot right now. According to the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report, 51% of B2B marketers plan to increase their content marketing budgets within the next year. That’s because publishing compelling content can help you attract customers, increase your...
The ABC's of Content Marketing
February 23, 2011
Joe Pulizzi
The majority of my posts are hopefully either thought provoking or instructional…this one could be both or neither. Maybe you’ll have a little fun with me on this AtoZ content marketing journey. If you have any of your own, please add them with the highlighter tool.
Association
Have you...
12 Ways to Get Readers to Take Action
February 22, 2011
Brian Massey
There is an old yarn that, when it comes to a ham and eggs breakfast, the chicken is involved, but the pig is committed.
The most common question I get from clients when I recommend a healthy diet of content is, “And how is giving away content going to increase sales?”
It can seem like content marketing...
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