Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded that marketers’ top three content-related challenges were: Producing engaging content (36%) Producing enough content (21%) Having sufficient budget to create content (20%). There...

As WordPress continues to dominate the blogging world, I thought it would be helpful to share with you my favorite WordPress plugins for content marketers – plugins that will extend the functionality of your website or blog and expand the reach of your online content. I also hope this post opens dialogue...

After adopting the concept of content marketing, one of the next revelations is typically this:  “How am I going to get all of this done?” One surefire way is to get help (using a service such as Junta42), but how exactly do you do that? In this upcoming series of posts, our CMI contributors,...

In seemingly every content marketing presentation I do, someone asks about QR Codes and why to use them. The Content Marketing Institute has some great resources for QR code implementation, including: 4 Tips to Creating and Releasing QR Codes 7 Reasons to Add QR Codes to Content Marketing Making Your...

An organized, well-attended kickoff meeting is essential to starting a successful content marketing program.  This is true whether you are handling your content marketing in house or hiring an agency or consultant. Yet keeping this meeting on track is difficult, especially when it includes people from...

The word “enchantment” evokes fairy tale stories of Prince Charming freeing young female hearts from the prospect of a lonely, loveless life. It also alludes to every day joys and simple pleasures such as meeting “the one,” getting married and having your first child. But what in the world...

Are you trying to sell to the C-level suite? According to the latest survey of senior executives from SiriusDecisions, you’ll want to focus on specific digital content marketing strategies to engage and connect with these busy execs. In short, you’ll want to roll out the “web carpet” not only with the...

It’s all about you. Your customers don’t care about you, they care about themselves.  We often forget that point when we describe how wonderful our widget is (that no one cares about). You are afraid to fail. Taking chances with your content and experimenting a bit reveals the possibilities...

As a CMI reader, you probably don’t need to be sold on the benefits of blogging as a hub in your content marketing mix, but you’re probably looking for ways to be more effective. As blogging has become more common, certain post styles have become popular because they get attention and interactions...

Bento boxes satisfy the obsessive-compulsive disorder-side of my personality, organizing those fishy morsels of sushi goodness into visually beautiful patterns of color and flavor. The bento box is a great visual metaphor for the role of information design in content marketing. Information design is...

The secret to getting ahead is getting started. The secret of getting started is breaking down your complex overwhelming tasks into small manageable tasks, and then starting on the first one. – Mark Twain I presented a content marketing workshop for associations and non-profits this week (sponsored...

Mobile content is hot. There’s no denying it. Over the next 12 months, four out of five marketers intend to increase their mobile spending, according to the new “Mobile Marketing: Plans Trends and Measurability” study by King Fish Media. Just like other content marketing, mobile content should be findable,...