Are you looking to get help with your content marketing? In our ongoing series, our CMI contributors are helping you find the right help for your content marketing efforts. Over the last two weeks, they have answered these questions: “Which parts of the content marketing process are best to outsource...

I’ve had the opportunity to speak publicly over 300 times in the past five years. I enjoy it…and always hope the audience takes something away from the presentation. Without realizing it until recently, public speaking has been critical to helping me fine tune my online content creation skills....

Okay, so you are a marketing professional interested in the practice of content marketing.  How do you keep up on the latest content marketing news? You could follow hashtags on Twitter? You could set up a Google Reader feed? You could subscribe to every marketing newsletter and pick out the best content-marketing...

People have said Dave Thackeray, The Podcast Guy, sounds like Ewan McGregor, but Dave is happy being known simply as the Podcast Guy who is a broadcaster, journalist and marketer passionate about all things audio. I recently interviewed Dave, who helps marketers construct powerful radio programs and...

Ask any good author what their story is about and you will almost certainly not get the plot (what happens in the story) but rather the themes (what the story is about). Take, for example, the recently released hit comedy Bridesmaids.  The story is not about the raunchy shenanigans that go into planning...

Over the past decade, I’ve worked with a number of publishers and associations. One of the most underrated, but most valuable parts of both groups were the editorial advisory boards. While at Penton Media, every magazine (we called them magazines at the time, now they are just brands) had an editorial...

Once marketers get started with content marketing, they often realize they need help. If you don’t have the time or skills in-house, one of the best ways to get help is to hire someone. In our ongoing series, our CMI contributors are helping marketers get the help they need. Last week, they answered...

The Magnum Opus Awards, produced by ContentWise and McMurry, are the elite content marketing awards program.  The Content Marketing Institute was proud to help promote this program this year. The Magnum Opus Awards included more than 550 entries from around the world, representing the best in content...

All content marketers can learn from what Yoda said to a young Anakin Skywalker: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” This very same destructive sequence, which turned Anakin into Darth Vader, all too frequently derails content...

We have a unique perspective on content marketing agencies at Junta42. Since matching over 1000 content marketing projects over the past three+ years, we’ve seen our fair share and know most of the serious players in the industry. Unfortunately, we’ve also seen quite a few traditional or interactive...

With the expanded use of content marketing, the big question for most companies is “Who will create the content?” Like any other business initiative, a good starting point is to look at your goals and related strategies in developing a well-crafted editorial plan for content creation. To produce the...

Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded that marketers’ top three content-related challenges were: Producing engaging content (36%) Producing enough content (21%) Having sufficient budget to create content (20%). There...