There’s a new buzz phrase that’s gaining popularity as content marketing is embraced by both marketers and consumers: the “Content Chasm.”  In fact, Mac McIntosh recently wrote about the Content Chasm as it relates to B2B marketing automation and lead generation.  The term refers to the gap between where...

I had a great meeting this week with a former colleague who was asking about my early days at business media company Penton Media. We began recanting tales of “the good ole’ days” – before the Internet became such an important part of our lives. One particular story was about...

While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and informative lesson, the hosts described snipers as a force multiplier – that is, “an individual or small team...

Big thanks to the folks at Fusionspark Media, who run the Langley Center for New Media, for making this keynote presentation (Why You Are Failing at Content Marketing and How to Fix It) available from their successful content marketing retreat a few months back. Specifically in this full presentation/video,...

CMI is thrilled to welcome Peter Loibl to our team to lead business development and media partnerships. Peter will serve as the Vice President/Publisher for Chief Content Officer magazine and associated CMI properties including Content Marketing Institute online and the premier content marketing event, Content...

When blogging for business, two challenges always seem to cause content creators and moderators headaches: What should I write about? How much content should I be creating? One way to tackle both questions at the same time is to run a blogging contest. Not only do contests help you curate large volumes...

If you’ve been on the web in the last few weeks, you are well aware of the buzz surrounding Google’s new social network: Google Plus. Forward-thinking efforts of companies like Ford and Mashable jumped into early company adoption and use of the network. Though Google has announced brand pages...

How do you break through the deluge of constant texting, e-mailing, Tweeting, ”Facebooking,” and online gaming to reach your audience in a meaningful way? One answer: It’s not only what you deliver (content) but also  how you deliver it (creative). Even when you have solid product messaging and a good...

Looking for help with content marketing? Our CMI contributors are here to help! Over the last three weeks, they have answered these questions: Which parts of the content marketing process are best to outsource (e.g. strategy, process, content production, distribution, and measurement, etc?) When would...

Has your business been sluggish for some time? Are you worried that you’re not experiencing the growth you expected? Well, there is no shortage of business advice, of marketing gurus and self-help literature out there. In fact, the number of self-acclaimed ‘social media experts’ continues to grow at...

I went to a real swim meet yesterday for the first time. There were hundreds of adults and children there.  Almost all were swimmers…some were expert swimmers while others were just swimming. Even with all the swimmers there, the lifeguard watched over the entire event. My brother-in-law was with...

If you’ve never worked with a graphic designer before, you might wonder where to start. Let’s say you’re repurposing your existing articles into an e-book. And let’s also say you’re thinking of having a custom graphic design. Some obvious questions pop up: Will a graphic designer guide you through the...