Here are 10 templates to help you with everything from content marketing planning, creation and distribution.

What does agnostic marketing mean? Alan Maites uses this definition: “We make marketing decisions impartially, without inherent bias for or against any one kind of communications channel – TV, print, online, direct mail, etc.” Okay, makes sense right?  Well, how about content marketing agnostic? I would...

Recently, I had the privilege of joining Jeffrey Hayzlett’s panel on digital media innovation at the CMO Summit in Dallas. One of the questions Jeff asked was, “What are the three biggest mistakes that CMOs make in relation to digital media in general and content marketing in particular?” This post covers...

Small and medium-sized businesses tend to be challenged when it comes to content marketing. They often have a more limited headcount and fewer resources available to augment marketing that’s not directly linked to sales and promotions. While practical, this can be shortsighted because it overlooks how...

Hats off to CMI‘s creative director Joseph Kalinowski for putting together the first in our series of Content Marketing World/Rock mash-ups. As of this post, we are less than five weeks away until the big event.  Attendees at this year’s conference include marketing professionals from Honeywell,...

Latest research in Europe found that 82% of readers spent up to 45 minutes reading a custom magazine, and 64% of readers returned to it more than once. Can you imagine your prospects, customers and business partners spending so much active time with your brand? Heaven, right? For this reason, many companies...

Chances are if you are reading the CMI blog, you are already executing against one or more content marketing strategies or at least thinking about doing so. But have you integrated influencer marketing into your content program? First, what is influencer marketing? Influencer marketing is nothing new....

Listened to an excellent presentation by Chris Sullivan from Bunchball yesterday at Custom Media Day 2011 in New York. If you are not familiar with gamification (adding game components to your content to increase engagement and retention), check out this post from Rick Liebling as well as the Wikipedia...

Improving your skills in email communications improves your content marketing efforts, and vice versa, as an audience member (nonprofit technology consultant Kate Bladow) pointed out after a presentation I gave about writing for the web last week. I couldn’t agree more. To follow on Kate’s...

In 2010, we started to talk about QR codes … a little. This year, QR codes are on the rise, popping up at every interactive conference, in magazines and books and anywhere you can print the fancy little squares. You’ll find some interesting statistics on consumer adoption of QR codes in this...

Over the years of developing websites for clients, I’ve learned that the age-old adage, “If you want it done right, you gotta do it yourself,” can be a two-way street. Of course, there are companies out there that have great web writers internally, but most don’t. And the thought of a company turning...

Content marketers create and accumulate a lot of industry information. But one of the challenges they face is how to present all of this information in a way that helps users find the content they want, when they want it. One option is to create an online resource center or a resources page — a well-organized...