By Brian Massey published August 30, 2010

The Anatomy of a Great Web Persona

Melanie is your market research with an attitude, your analytics in a skirt. Bill is the voice that rings through the headsets of your customer support people, unwavering in his desire to get what he wants. Amy is that segment … Continue reading

By Britta Alexander published August 27, 2010

How to Outsource Audience-Focused Story Ideas

No one knows your audience better than you. You also know how time-consuming it is to build an editorial calendar, brainstorm a story idea list, attach the right sources to that list and write assignment letters. If you haven’t outsourced … Continue reading

By Angela Vannucci published August 26, 2010

Assembling a Project “Dream Team” for Content Marketing

The Miami Heat has Wade, Bosh and James. What super-star line-up can your clients expect on their content marketing project team? Bringing together talent that meets the objectives of the project is key to long-term success. Having the wrong players … Continue reading

By Dianna Huff published August 25, 2010

Make Your Content Do Double Duty When Writing to Multiple Audiences

As a B2B marketer or content creator, your job is to create pieces of original content that address the needs/concerns/challenges of your audience. As you know, however, the B2B sales cycle, which can be quite complex, often includes more than … Continue reading

By Joe Pulizzi published August 24, 2010

Content Marketing is like Social Work 101 [guest post]

The following is a guest post from Pam Kozelka, Junta42’s Director of Operations. My background is in social work.  I know that makes absolutely no sense, but as I got older and had kids I realized it wasn’t for me … Continue reading

By Nate Riggs published August 24, 2010

3 Critical Questions to Answer Before Building a Corporate Content Marketing Practice

Content marketing is hot! Companies everywhere are exploring how they can adopt content marketing strategies into their marketing mix. And that makes sense. What better way to reach the massive amounts of potential customers who spend time online? For middle … Continue reading

By Michele Linn published August 23, 2010

Content Marketing Group Therapy: What Suggestions Do You Have for This eNewsletter?

Several weeks ago, Joe and I received an email from Graham Kilshaw from Interference Technology. He believes in the power of content marketing and had recently launched an eNewsletter (titled the EMC Business Bulletin) to educate his prospects. The problem was … Continue reading

By Heather Lloyd-Martin published August 20, 2010

10 Ways to Find Your Perfect SEO Copywriter

So, you’ve decided that an SEO content overhaul is in order – and you need to find a copywriting expert who is half technical geek, half persuasive genius. The person you outsource your SEO copywriting services to represents your brand … Continue reading

By Amanda Maksymiw published August 19, 2010

How One Company Organizes its Corporate Blog – And Gets Every Employee Involved

In my last CMI post, I shared some details on my firm’s content marketing strategy. In this post, I’d like to share some lessons we have learned in terms of getting our blog, one of the core components of our … Continue reading

By John Bottom published August 18, 2010

Checklist: The 4 Key Qualities of Effective Content

Over the last few years there have been some excellent examples of content marketing that have helped brands position themselves as experts in their field, and they have enjoyed direct business benefits as a result. Yet there are also accounts … Continue reading