By now, most of you are already on Google Plus — either using profiles, or pages, or both. But others might be waiting for a little nudge in the right direction. Maybe you’re happy with Facebook and don’t see why you should invest more precious time on yet another network. Well perhaps what you need...

Producing content in the public sector may seem, at first glance, like a completely different beast than marketing content for the private sector. However, once we look at the reasons for publishing content, the “marketing” aspects aren’t all that different. Private industry may have bigger budgets and...

Editor’s note: We’ve updated our annual B2B research study for 2023. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Here is B2B Content Marketing: 2012...

Looking for some great examples of content marketing? Well, look no further. Here, 20 of our bloggers share their favorite examples from 2011. What have you seen that you you love? Let us know in the comments!

On a recent trip to Pittsburgh, PA., one of our clients introduced us to two intriguing retail experiments on using content creation to drive business at retail locations: The Waffle Shop and the Conflict Kitchen. What’s interesting about both of these experiments is that they leverage a content-centric...

Jim Burns from Avitage recently asked me a question. Do most marketing professionals view content marketing as an asset? The answer is no…no almost across the board.  Marketers view spending on content marketing as an expense. This is something we as marketing professionals have to change. First...

I’ve been trying to get more comfortable with speaking to groups. I took an excellent 3-week public speaking seminar last year to help me learn important things like posture, confidence, organization… and not flipping off your audience through the whole speech. I accidentally did that once. What...

I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking to advertising and public relations agencies...

Content marketing is not without its challenges. From coming up with compelling new ideas for articles, to getting your target audience to notice and engage with them, successful campaigns require skill, hard work, and an element of good fortune. While it may not be top of the to-do list, media law is...

What is our favorite thing about the Content Marketing Institute? Our super-smart contributors! Over the next several weeks, they’ll weigh in on some questions about content marketing. This week, they answer, “What is the one thing you wish someone had told you about content marketing that...

At the end of 2009, I published 30 content marketing truths that I have taped above my desk. I then revised the list and republished it last Thanksgiving, as this list is something that I am grateful for because it is a constant reminder for me to stay focused. In the spirit of Thanksgiving in the U.S.,...

Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new projects,  a return to growth and innovation. As we know, 2011 is best characterized by the recovery that never came. The Greek crises and European woes, U.S. debt downgrades,...