By Joe Pulizzi published July 7, 2009

Why You Need a Branded Content Tool of Your Own

I love branded content tools and applications. If you aren’t thinking about creating one, you need to be…now! What is a branded content tool? Simply put, it’s an online application that comes from a brand (i.e., Kraft) that solves a … Continue reading

By Joe Pulizzi published June 18, 2009

Create these 10 Media Channels for Your Content Marketing Strategy

Had the pleasure of presenting “Please Stop Talking about Yourself” at the Web Content Conference 2009 in Chicago this week.  As usual, I was discussing the importance of brands creating their own media channels, and putting their publishing hats on … Continue reading

By Joe Pulizzi published May 8, 2009

10 Steps to Personal Branding Success

I was invited by the great teams at Advancement and DATAForge to  talk about personal branding success and wanted to share the presentation. There are some excellent personal branding specialists that I follow (thanks Dan Schawbel), but the presentation below … Continue reading

By Joe Pulizzi published April 14, 2009

Three Things Now! – Content Marketing, Listening and Social Media

I gave this presentation last week at the Esource Utility Marketing Conference in Phoenix, AZ. Three Things NOW! – Content Marketing, Listening and Social Media View more presentations from Joe Pulizzi. Here are a couple key takeaways from the presentation … Continue reading

By Joe Pulizzi published March 17, 2009

Five Content Marketing Books You Need to Read

Over the past month, I've had a large amount of flying time to Europe and back. That means it's been the perfect time to catch up on my reading. Below are books that I've read and taken something significant away.  … Continue reading

By Joe Pulizzi published January 14, 2009

Content Marketing: The Present and Future of Public Relations?

I gave a luncheon presentation entitled Content Marketing: The Present and Future of PR? yesterday for my new friends at Cincinnati PRSA. Content Marketing: The Present and Future of PR? View SlideShare presentation or Upload your own. (tags: cincinnati 42) … Continue reading

By Joe Pulizzi published December 21, 2008

42+ Social Media and Content Marketing Predictions for 2009

Some people hate them, but I’m a sucker for prediction articles. The switch over to the next calendar year always provides the perfect scenario to decide what the fate of marketing will be. We reached out to the Junta42 community, … Continue reading

By Joe Pulizzi published December 15, 2008

How Simple Gestures Can Grow Your Business

The homily at Church yesterday was about simple gestures. It was how an anonymous person left five full lunches (sandwich, fruit and pretzels in each) on the steps of the church. The next morning those five lunches fed five people … Continue reading

By Joe Pulizzi published November 16, 2008

Junta42 Releases New Top Blogs List – TopRank Blog Sneaks By Copyblogger

We’re excited to announce the fourth installment of the Junta42 Top 42 Content Marketing blogs. Congratulations this month goes to Lee Odden and the team from TopRank Online Marketing, whose Online Marketing Blog just squeaked by Brian Clark’s Copyblogger (which … Continue reading

By Joe Pulizzi published November 12, 2008

Purpose-Based Marketing, Jim Stengel and Content Marketing

I’ve seen Jim Stengel speak many times and always enjoyed it.  For the past five+ years, the global marketing chief from Procter & Gamble seemed a regular on the advertising and marketing speaking circuit.  Now we know why. Mr. Stengel … Continue reading