By Joe Pulizzi published June 1, 2010

Think Like Your Customers Think

There’s a very important line at the beginning of the movie The Godfather II. Just after Michael Corleone, The Godfather (played by Al Pacino) gets shot at, he sits down his brother Tom Hagan and talks about an important lesson … Continue reading

By Chris Moritz published June 1, 2010

How to Start Your Content Strategy: The Discovery Phase

You want to get your content marketing initiative off to a great start. No, a fantastic start! A ground-breaking, revolutionary, epic launch. Something that will bring in the leads like the Pied Piper and bring on the tears of your … Continue reading

By Sarah Mitchell published May 28, 2010

How One Small Habit for Content Marketers Can Make a Big Difference

We’ve all heard the expression, “don’t sweat the small stuff”, right? It’s strategic advice reminding us not to get diverted by inconsequential activity. The great thing about content marketing is, sometimes, the small things can produce big results. A large … Continue reading

By Lisa Petrilli published May 27, 2010

How to Use Your Content to Find New Business Opportunities

Remember when Hamlet said, “The play’s the thing…?” He had just come to the realization that he could use his ingenious content (his play) to gauge the reaction of his audience (King Claudius) in order to determine if the king … Continue reading

By Keith Wiegold published May 26, 2010

How to Build Personas to Bring Your Targets (Back) to Life

The whole idea of ”targeting” is an odd practice. As marketers we spend so much time and effort, trying to narrow down who our customers are into an age range, a gender, a geographical location, a household income, that type … Continue reading

By Joe Pulizzi published May 24, 2010

Junta42 Launches Content Marketing Institute

I’m really excited to announce the launch of the Content Marketing Institute (CMI). The idea of CMI is simple – while there are a lot of great blogs, books and experts out there in and around content marketing, there are … Continue reading

By Joe Pulizzi published May 23, 2010

A blog post is like a miniskirt

A blog post is like a miniskirt. It has to be short enough to be interesting, but long enough to cover the subject. courtesy of my friend Henry

By Patsi Krakoff published May 22, 2010

Start Smart Formula for Your Business Blog: 5 Qs + 3Es

Many businesses jump right on the business blog bandwagon without hesitation. There’s always plenty to say about products and services. But unless you’ve been paying keen attention to content marketing trends, you may find it’s harder than you expect to … Continue reading

By Clare McDermott published May 22, 2010

How to Use Information Design to Improve Content Marketing

You have developed a content marketing strategy and assembled your subject-matter experts to provide whip-smart analysis and compelling story-telling. But how will you package your content for delivery to prospects & clients?

By Joe Pulizzi published May 22, 2010

How to Launch the Content Marketing Institute (in 6 Steps)

Did you ever see or hear about something and think, “well, that just makes too much sense.” I have. A few things come to mind for me. Al Pacino in The Godfather. Cool weather in San Francisco (every time I’m … Continue reading