By Nate Riggs published September 24, 2010

3 Strategies for Changing Your Company Culture To Support Content Marketing

For most companies, adopting the mindset of content marketing is going to require some level of a cultural shift within the organization. That can be a daunting task, especially for larger organizations with hundreds or even thousands of employees. For … Continue reading

By Sarah Mitchell published September 23, 2010

How to Make the Case for Design in Content Marketing

What is the biggest problem you face in your content marketing strategy? In the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends study published last week, 66% of respondents identified a challenge with the production of the content. Split between … Continue reading

By Joe Pulizzi published September 22, 2010

4 Content Curation Ideas to Implement Now

I caught Paul Gillin’s column in B2B magazine yesterday on how curation is the new creation. This quote hit home: “…humans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from … Continue reading

By Michele Linn published September 22, 2010

5 Ways to Save Time on Content Marketing

If there is one thing I hear time and time again, it’s that content marketing takes a substantial amount of time to do well. I agree wholeheartedly, but there are some things you can do to reduce the time you … Continue reading

By Rahel Bailie published September 21, 2010

How to Create Useful FAQ Pages

If you think a FAQ page is where readers find handy information about their needs or a place where customers go to look for answers to frequently asked questions, think again. In an informal survey  I conducted,  occasional to frequent … Continue reading

By Jennifer Watson published September 20, 2010

The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do

We content marketers take a lot of pride in writing material that engages, inspires and motivates our customers. We talk about having a crystal clear focus on key messages that are relevant to our audience. We spout platitudes about “adding … Continue reading

By Robert Rose published September 16, 2010

How to Choose a CMS for Content Marketing: Don’t Hammer with a Screwdriver

My college roommate used to hold up his giant screwdriver and say – “this is the only tool I’ll ever need.” And, he’d hammer nails with it, open boxes with it, open beer bottles with it (yes, college was like … Continue reading

By Joe Pulizzi published September 15, 2010

B2B Brands Are Indeed Media Companies | Here’s the Proof

Did you know… 9 of 10 B2B marketers leverage content marketing as part of their marketing programs? 51% of B2B marketers are increasing their spending in content marketing over the next 12 months? Over a quarter of the total marketing … Continue reading

By Joe Pulizzi published September 15, 2010

2010 B2B Content Marketing Benchmarks, Budgets and Trends

Download this free research from Junta42 and MarketingProfs to learn about the benchmarks, trends and budgets in B2B marketing in 2010. Continue reading

By Chris Williams published September 14, 2010

How to Rewrite a Privacy Policy Into a Marketing Advantage

You might be thinking, “Privacy policy? Who cares about that? It’s just something we had to put up because our lawyer said so.” You can leave it at that, or you can remake your privacy policy into a marketing advantage … Continue reading