What sets best-in-class marketers apart from average marketers? Here are tips for taking your game from average to marketer par excellence.

The well of content can start to dry up for even the most prolific content marketers. So how do you make sure your fountain of ideas never runs out? Here are 5 sources you can use to help prime the pump.

Personal branding was definitely a big trend in 2011, and OpenView Venture Partners' Amanda Maksymiw believes it will continue to be a focus for B2B and B2C companies alike. Here she shares four steps to help you create and build your online persona.

How would you like to achieve a B2B conversion rate of 30+ percent? It can be done, as Nick Kinports explains. Find out how his company, lonelybrand, achieved this remarkable conversion rate for three different digital paid media campaigns. A great resource for those in advertising and public relations,...

As many of you regular readers know, my oldest son Joshua was diagnosed with autism at two years of age (Joshua is now 10). At the age of three, he could barely speak.  Today, Joshua would be considered “high-functioning” autistic, which means that, if you don’t look closely, you may...

According to CMI's recently-released B2B marketing study, marketers' biggest challenge is in producing the kind of content that engages their prospects. Heidi Cohen shares seven actionable tips for creating content that not only stands out from competing messages and pulls customers in, but also engages...

There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs Focusing on the wrong metrics and objectives A soloed approach to content marketing Poor execution Bland storytelling Lack...

Ah, the podcast. While video may be the sexy new trend in content marketing, and written copy its bread-and-butter, the podcast holds its own with three distinct advantages that serve to complement any content marketing strategy. Find out why podcasts should be a part of your organization's overall content...

Creating content that persuades the reader to take a desired action -- while avoiding the direct "call to action" sales pitch -- can be challenging. Here, Carl Friesen shows how to instill fear and/or desire through your content to compel the reader to take a specific action, be it signing up for your...

Image credit: Fotolia.com The other day, I was in a popular national chain pizza restaurant enjoying a meal with friends. While we dined, I noticed a number of younger people (under 34) showing their mobiles to the server before getting their bill. One family even had a teenage mobile user hold up her...

Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov, VP of Content Marketing for Eloqua and Rebecca Lieb, Analyst for Altimeter.  During the Q&A session, Joe talked about how to sell content marketing to the C-level through some amazing books.  Below are some...

When you develop a process for your content marketing, you want to do it in a way that ensures creative, out-of-the-box thinking in the most “human” way possible. Just as we don’t want to let chaos rule the day — so too do we want to avoid the robot legalese that disengages our subscribers. In our new...