By Joe Pulizzi published June 29, 2010

How To Effectively Manage the Content Marketing Process

One of the most popular questions we get at the Content Marketing Institute is how to effectively manage the content marketing process.  Although there are many ways to go about resourcing for content marketing projects within an organization, here are … Continue reading

By Jim Kukral published June 28, 2010

Three Easy Steps to Add Podcasts to Your Blog

Too often new, and seasoned, bloggers focus on only one type of content: blog posts. Blog posts are great, and if written well enough, with great keyword rich headlines, you can generate positive search engine rankings and traffic. However, straight … Continue reading

By Anthony Power published June 25, 2010

How to Develop Content Based on A Need Stage

There has been lots of good discussion about the role of content and the “sales funnel.” For instance, Robert Rose had a two-part  series on segmenting based on personas and lead stage. There are also good arguments to flip or even … Continue reading

By Sarah Mitchell published June 24, 2010

5 Essential Elements to a Great Newsletter

Editor’s note: For more newsletter insights and advice, check out our updated post, 15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection. How many newsletters arrive in your inbox every week? How many more land in your mailbox? How many … Continue reading

By Bernie Borges published June 23, 2010

How to Become an Effective Podcaster Using the Interview Format

You may be surprised how willing people in your industry will be to be a guest on your podcast. The podcast medium lends itself well to busy schedules because your guest can be on your podcast show from the comfort of any location that has an Internet connection. A typical podcast interview lasts between 20 and 60 minutes. Continue reading

By Joe Pulizzi published June 22, 2010

7 Reasons NOT to do Content Marketing

It seems everyone is jumping on the content marketing bandwagon these days. Even though we are indeed all publishers today, and that content marketing is now a core and growing part of the marketing toolkit for the majority of brands … Continue reading

By Rahel Bailie published June 22, 2010

Don’t Think Marketing. Think Relationship.

The quest for the right mix of content on a corporate site is the holy grail for marketing groups. In a very common scenario, marketing  departments are given the budgets to develop content, and they create marketing material that is clean, … Continue reading

By Chris Williams published June 21, 2010

How to Avoid a Never-Ending Edit Cycle (The Dangers of “Just a Few More Changes”)

Meet Lou. Lou is a marketing manager for XYZ Corp. Lou receives new website content from his copywriter and sends it to the internal team to review. The sales manager emails him afterward. “I love it!” he says. “I have … Continue reading

By Patsi Krakoff published June 18, 2010

9 Ways to Get Your Blogging Mojo Back

Maintaining a successful business blog is easier when you have clarity and a plan. Yet so many of my clients and business associates just start blogging. They’re full of inspiration and passion. …And I always say “Go fer it, blog … Continue reading

By Thomas Clifford published June 17, 2010

How New Bloggers Can Easily Craft Remarkable About Pages

Is it possible that a tour guide can teach you a thing or two about your “About” page? Yessiree, it certainly is possible. How so?