Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?
March 8, 2024
Content Marketing Institute Team
New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?
6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year
March 7, 2024
Kim Moutsos
Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.
50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers
March 6, 2024
Ann Gynn
You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.
Classic Content Isn’t Necessarily Evergreen: Why Marketers Should Know the Difference
March 5, 2024
Robert Rose
Evergreen does not automatically mean the content will stand the test of time. Nor is content that stands the test of time necessarily evergreen. Why? And can AI even generate classic content? Let’s explore.
Air Canada’s Chatbot Fail Should Propel Marketers To Address These AI Questions
March 1, 2024
Content Marketing Institute Team
Air Canada tried to throw its chatbot under the bus because it gave wrong information to a customer. But a Canadian court sided with the chatbot (and the customer). What does that mean for brands using public-facing generative AI tools?
4-Part Guide To Crafting a Winning Content Plan
February 29, 2024
Jodi Harris
Knowing your content goals is one thing. Knowing how you’ll achieve them is another. A content plan outlines all the specific steps for activating the vision expressed in your content strategy. Focus on these four areas to build one.
How To Achieve Business Podcasting Success (and Pitfalls To Avoid)
February 28, 2024
A. Lee Judge
Business podcasts differ from entertainment podcasts — and it’s about more than audience size. Discover the key elements to crafting a podcast strategy that works for your content marketing and business goals.
Attention vs.Trust: Which Should Content Marketers Prioritize?
February 27, 2024
Robert Rose
Don’t mistake the time a consumer spends with content as an indicator of trust. Surprisingly, as trust goes up, attention goes down. So, which should you focus on?
Learn the ABCs of DXPs
February 27, 2024
Alistair Wearmouth
Not sure if you should add a digital experience platform to your martech stack? Here’s how the latest systems make content easier to manage, optimize, and deliver to your audience.
Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You)
February 23, 2024
Content Marketing Institute Team
Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?
Look Inside Your Brand’s Community for People To Help Lead It
February 22, 2024
Ann Gynn
Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.
How Technology Marketers Lead the Way in AI Experimentation [New Research]
February 21, 2024
Robert Rose
Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.
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