By John Hall published July 20, 2022

Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Continue reading

By Jodi Harris published July 19, 2022

The One Email KPI To Watch in the Age of Mail Privacy Protection

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading

By Jonathan Crossfield published July 18, 2022

Is Your Thought Leadership Content Missing the Point?

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience. Continue reading

By Robert Rose published July 15, 2022

Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]

What happens when you’re directed to “do more with less” in your content marketing program? It all depends on whether the focus is on the “more” or the “less.” Continue reading

By Michael Brenner published July 14, 2022

How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment. Continue reading

By Ann Gynn published July 13, 2022

Ban These Words and Phrases From Your Communications Right Now (an A-to-Y Guide)

Are you guilty of letting any of these overused, meaningless, or confusing words, phrases, or categories of no-nos slip into your content? You won’t do it again after reading this list suggested by Content Marketing World speakers. Brace yourself for the fingernails-on-blackboard effect. Continue reading

By Aleksandra Iakovleva published July 12, 2022

How To Make LinkedIn Your Top Social Media B2B Marketing Platform

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that. Continue reading

By Ann Gynn published July 11, 2022

An Inside Look at One of the Most Ambitious and Successful Content Strategies

Ever wonder what it would take to create an award-winning program, a thriving content team, and the ability to get whatever you ask for to support them? Stop wondering and start reading this impressive tale of the simple content strategy that could (and does). Continue reading

By Robert Rose published July 8, 2022

Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans). Continue reading

By Andy Betts published July 7, 2022

7 Elements To Cultivate a Prosperous Content Culture

Frustrated by everybody doing content across your organization without helpful alignment? It’s time to create a better culture of content. Here are seven steps to help do that. Continue reading

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