By Stephanie Stahl published December 10, 2020

100+ Content Marketing Predictions for 2021

We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading

By Kim Moutsos published December 9, 2020

How Marriott, NerdWallet, and Adobe Measure Content Marketing

Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading

By Andrew Davis published December 8, 2020

Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras]

In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading

By Lisa Dougherty published December 7, 2020

Tips to Improve Website Content for Screen Readers

Can screen readers seamlessly give voice to your words and images? It’s a smart move to make sure – not only to be inclusive of people with visual impairments but also to reach people who use voice-assisted tech. Continue reading

By Content Marketing Institute Team published December 4, 2020

Cyber Monday Emails Show Why Brands Need a New Content Play [The Weekly Wrap]

This week, we diagnose what’s wrong with much of the brand messaging for Cyber Monday. Plus, we cheer a new opportunity for a fired paint-shop employee/TikTok star – and the clever brand that swooped in to hire him. Continue reading

By Chris Gillespie published December 3, 2020

The 9 Awful Circles of Content Operations Hell

Is your brand its own worst enemy when it comes to content? How many of these circles of content operation hell are you in? Find the exit door to escape them and become a content marketing hero. Continue reading

By Ann Smarty published December 2, 2020

How to Create a Performance Dashboard for Your Content Team [Tools]

Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading

By Gina Balarin published December 1, 2020

Activating Empathy: How to Manage It, Measure It, and Market With It

Creating empathetic content requires marketers to shift their focus – from educated assumptions about transactional needs to a deeper, more holistic understanding of their audience. How? The answer may lie in a four-step process. Continue reading

By Ann Gynn published November 30, 2020

67 Book Picks for the Ultimate Content Marketing Library

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading

By Content Marketing Institute Team published November 27, 2020

A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]

This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye. Continue reading

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