By Ann Gynn published March 25, 2021

A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading

By Holly Rollins published March 24, 2021

Know the Basics of Link-Building to Boost Your SEO

Almost 60% of SEO pros say backlinks have a big impact on search engine rankings, according to a recent uSERP survey. Make sure to know the basics, from the terms of art to the types of content that will get you traction. Continue reading

By Tom Whatley published March 23, 2021

Reach a Wider Audience, Step Up Your Content Distribution Strategy

You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that. Continue reading

By Fi Shailes published March 22, 2021

5 Fixes to Help Avoid Content Bottlenecks

We all know the dream, right? We create and distribute amazing, engaging content because we had: Sufficient time to develop it Effortless collaboration Efficient processes We all know the reality, right? We endure strict deadlines, spend way too long getting … Continue reading

By Content Marketing Institute Team published March 19, 2021

About That Burger King Tweet … and More Helpful Content Marketing Lessons

This week, Burger King UK gets a lesson in context. A new resource shows marketers their path along the social media maturity roadmap. And an at-a-glance flow chart reveals just how many steps go into producing high-performing content. Continue reading

By Ann Gynn published March 18, 2021

24+ Must-Read Marketing Books (That Happen to be Written by Women)

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers. Continue reading

By Robert Rose published March 17, 2021

Stop Turning Content Into Videos (and Start Doing This Instead) [Video Show]

Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced. Continue reading

By Stephanie Stahl published March 16, 2021

Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples]

How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications. Data science. Goat farming. Cybersecurity … Continue reading

By Ann Smarty published March 15, 2021

How to Create an Effective SEO Strategy for Your Local Business

Lots of brick-and-mortar businesses have had to digitize their operations to allow online booking, buying, and even services. But other than Google Local, how can you get found? Here are some ways. Continue reading

By Content Marketing Institute Team published March 12, 2021

3 Playful Content Marketing Examples Show Brands Getting Their Game On

Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading

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