A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans). Continue reading
7 Elements To Cultivate a Prosperous Content Culture
Frustrated by everybody doing content across your organization without helpful alignment? It’s time to create a better culture of content. Here are seven steps to help do that. Continue reading
Follow This Purpose-Driven Path to Greater SEO Success
Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy. Continue reading
How To Choose the Right Publication To Pitch (and Earn Editors’ Love)
You’ve got content marketing skills. Use them to deliver what your audience wants. In this case, your audience is made up of the editors at third-party outlets you want to pitch. Try these tips from entrepreneur (and longtime CMI friend) John Hall.
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Look Through These 4 Windows To Right Your Content Marketing Ship
Content marketers often lament the difficulty of doing something new because it requires stopping or changing something old. Robert Rose shares four questions to ask to keep your content strategy from running aground. Continue reading
Why Guest Posting is Still Worth Doing (Even If It Doesn’t Help With SEO)
Guest blogging shouldn’t star in your SEO strategy in 2022. But it deserves a place in your long-term content strategy. Here’s how to approach it with the right goals in mind. Continue reading
Turn Dry Data Into Rich, Relatable Stories With These Tips
Having so much data available to craft compelling stories is great. It’s also a big challenge to dig through the numbers to find compelling stories. Here’s how to make data the star of stories your audiences will love. Continue reading
Summer Lull? Make It a Productive Time To Improve Your Content Marketing
Your content program might slow down when everyone’s on vacation. But don’t get frustrated. Get busy on useful things you typically don’t have time to do but will pay long-term benefits. Continue reading
Need Content Freelancers? Try This Agency’s Accidental (But Successful!) Model
An unexpected tweet prompted this solo marketing agency owner to create a network of freelance writers. Here’s how he did it and what he learned. Continue reading
Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]
Some pundits suggest companies focus on growth marketing over purpose-led marketing in an economic downturn. But Robert Rose argues that approach won’t necessarily give the expected results. Here’s why. Continue reading
