There are good ways and not-so-good ways to make your personal brand stand out. Put your energies into information, not self-promotion, and you won't come across like an egomaniac when building your professional brand.

If you are comfortable with your content marketing goals, there's a problem. You need to set uncomfortable goals to win with content marketing. Here's how.

Most of us are fortunate enough to work without the looming fear of a drive-by, but you can certainly apply the underlying principle of resilience to content marketing. The stakes may not be as high, but try the 50 Cent approach to content strategy: "Get Rich or Die Tryin'."

How do we bring good old-fashioned customer relationship management together with content marketing for better success? We use the combination any way we can, and it follows that the way we measure our CRM efforts is also a blend of old and new.

It's vital to have everyone on the same page before beginning a project. So here are 15 questions to ask that will help you get a feel for scope and expectations before starting a content marketing project.

Most marketers would agree that one of their biggest challenges is producing quality content day after day. Here are a few tips on how to get the best possible work from freelance writers when you choose outsourcing your content.

Do you know how well your content is working for you? Check out this essential advice on how to measure the results of your web content and three keys to increasing your content conversions.

Your brand influencers have many personalities, just as in any high school class. Take a walk down memory lane -- and get useful tips -- on how to find and engage with the right people to help strengthen your brand's reach.

When confronted with the big, scary client question, “How will I know if it’s working?” the experts who work with CMI Consulting have a few measurement tips to share, and suggestions on how to manage client expectations when it comes to content marketing metrics.

Recently, more and more posts are talking about content marketing as a buzzword. I'm not sure that's even possible. Here's five reasons why.

Because there are so many moving pieces in content marketing, it’s almost impossible to consistently produce and promote content efficiently without leveraging multiple tools. Here are some great tips on how to build your content marketing tool set.

Check out these 7 books for content marketing success. Each offers a different perspective on the overlap between the creative, writing, and project management competence needed for consistent high-level content marketing productivity.