Once you create content, you need to decide how best to distribute it. Consider the context in which your audience will view the content and then map out your approach with these 7 steps to creating a content marketing channel plan.

Haven’t jumped on the Pinterest bandwagon yet, because you don’t think you have anything pin-worthy on your blog or website? Try out these 9 ideas for creating valuable content for your customers on Pinterest -- and see what sticks!

Setting the right content marketing goals sometimes starts with a bit of soul searching. Are you looking for the higher purpose? Maybe Michael Jordan can help us find the way.

Most B2B companies struggle to create consistently great content that connects with target buyers. They can learn a lot from leading professional service firms, which have been honing the art of thought leadership for decades.

Content can both motivate actions and solve problems. But are you doing all you should to create content that nurtures and nudges those buyer prospects? Here are some approaches to consider and mistakes to avoid.

It's a challenge to figure out how to deliver content to your clients in an efficient way that minimizes headaches and maximizes profitability. Here are three steps you can take to start transitioning your agency into a top-notch content marketing firm.

Everyone knows inbound marketing begins with great content. But in order for search engines to successfully find that content and link it to your keywords, there are some rules you need to follow. Here are the SEO fundamentals that Google can't ignore.

Can digital branded content ever be taken seriously? Research shows that credibility problems don't arise from the concept, but more in the execution. Here are three research-based ways to make your branded content more credible.

Content Marketing World speakers get specific about what content-related tools are essential to their day-to-day processes. You'll see that some of their favorites are old-school, tried-and-true and some are the latest, shiny and new.

Infographics can be a powerful way of establishing a company as the go-to resource for a certain arena. Whether you're a beginner or a content veteran, these essential steps can have you creating truly effective infographics in no time.

Some obvious, some not...but these five content marketing tactics can help take your content marketing strategy to the next level. How's your content marketing strategy these days?

Here's a look at Facebook engagement tactics; a subject analysis that will give you a better sense of what is working well on Facebook. This analysis focuses on the automotive industry -- specifically, on trucks -- but there are takeaways for content marketers in any industry.