By Ann Gynn published November 22, 2022

Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons

Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event. Continue reading

By Dennis Shiao published November 21, 2022

How Land O’Lakes Found a Mission Greater Than Sales

With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way. Continue reading

By Robert Rose published November 18, 2022

How a Spoonful of Story Helps Even ‘Boring’ Content Go Down [Rose-Colored Glasses]

Mary Poppins had it almost right ¬¬– just find the story and –snap – the content’s job’s a game. Then even the boring tasks you undertake become – well, if not a piece of cake, a more creative endeavor rather than a mundane construction project. Continue reading

By Ann Gynn published November 17, 2022

How To Build an Audience by Giving Back – the #BossTalks Story

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start. Continue reading

By Lisa Murton Beets published November 16, 2022

3 Top Content Marketing Challenges in Manufacturing [New Research]

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading

By Robert Rose published November 15, 2022

The New Chief Content Officer: Why the Job Description Must Change

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one. Continue reading

By Greg Levinsky published November 14, 2022

How To Make Thought Leadership Content Thoughtful and Leading

Most thought leadership content is neither thoughtful nor leading. Forrester’s Lisa Gately explains how to change that at your company. Continue reading

By Dennis Shiao published November 10, 2022

2 Steps To Find Your Big Sexy Idea (From the Guy Who Helped Simon Sinek)

Mark Levy knows a thing or two about helping people and brands find content differentiators, which he describes as the “big sexy idea.” Try his process to create one for yourself or your company. Continue reading

By Kim Moutsos published November 9, 2022

7+ Skills Every Content Marketer Needs To Be Great

Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading

By John Egan published November 9, 2022

5 Tools to Make a Big Impact With a Small Content Marketing Budget [Sponsored]

With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money. Continue reading

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