By John Egan published November 9, 2022

5 Tools to Make a Big Impact With a Small Content Marketing Budget [Sponsored]

With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money. Continue reading

By Ann Gynn published November 8, 2022

How NBC Sports Next Medaled in Olympic Content for Kids

The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers. Continue reading

By Sydni Craig-Hart published November 7, 2022

Why You’ll Never Create Customer-Centric Content Unless You Focus on This

Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now. Continue reading

By Robert Rose published November 4, 2022

Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses]

Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery. Continue reading

By Ann Gynn published November 3, 2022

Content Marketers: Here’s How To Ask for (and Get) the Salary You Want

Most content marketers believe they deserve a higher salary, according to research. You’re more likely to get one if you build your pitch based on real results you’ve achieved for your employer. These tips from your marketing peers will help you make your case. Continue reading

By Carina Rampelt published November 2, 2022

How Reading Great Fiction Makes Your Content Better (and What To Read)

One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter. Continue reading

By Jodi Harris published November 1, 2022

4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples. Continue reading

By Jim Yu published October 31, 2022

5 Ways To Balance SEO and Content Synergy in 2023

As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts. Continue reading

By Robert Rose published October 28, 2022

The Key to Sales Enablement? Teach Your Storytellers Well [Rose-Colored Glasses]

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading

By Lisa Murton Beets published October 27, 2022

Video Grows in Importance But Doesn’t Reach Full Potential [New Research]

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey. Continue reading

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