By Robert Rose published March 14, 2023

Can Your Marketing Team Generate True Demand To Really Start the Customer Journey? [Rose-Colored Glasses]

Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must. Continue reading

By Jim Yu published March 9, 2023

How To Combine Machine and Human Input for More Effective Content in 2023

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience. Continue reading

By Randi Neville published March 8, 2023

The Productivity Hack That Helps Me Tackle My Content Marketing To-Do List

This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own. Continue reading

By Robert Rose published March 7, 2023

Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content [Rose-Colored Glasses]

George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead. Continue reading

By Ann Gynn published March 2, 2023

5 Misunderstood Best Practices in Content Marketing

Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing? Continue reading

By Travis Taborek published March 1, 2023

6 Steps To Help Content Marketers Thrive in a World With AI Content Tools

Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content. Continue reading

By Robert Rose published February 28, 2023

Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses]

Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it. Continue reading

By Aleh Barysevich published February 23, 2023

6 Influencer Marketing Metrics To Watch and 5 Tools To Help

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading

By Stephanie Stahl published February 22, 2023

Enterprise Content Marketers Share Challenges, Opportunities [New Research]

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research. Continue reading

By Robert Rose published February 21, 2023

AI Tools Bug Out Because the Internet Can Never Forget [Rose-Colored Glasses]

You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
Continue reading

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