By David Rossiter published February 21, 2014

3 Branded Content Formats that Will Rule in 2014

Marketing strategies, publishing partners — everything’s up for debate as we gauge where to focus our branded content energies in the months to come. We know that investments in social media are on the rise, but how will that play out? Learn more about 3 branded content formats to watch in 2014. Continue reading

By Nancy Liberman published February 20, 2014

Why Your Branded Content Marketing Should Put Gaming Into Play

In today’s digital, always-connected marketplace, a new engagement technique is gaining traction. It’s a strategy that combines branded content within interactive opt-in tools like social media, games and events — all designed to foster two-way relationships with consumers. Find out why your branded content should put gaming into play. Continue reading

By James Scherer published February 19, 2014

5 Ways to Optimize Your Social Media Content to Combat Content Shock

The concept of consumer “content shock” gives many content marketers pause, and has sent some scrambling for strategies to cope with and stand out from the burgeoning wave of online content. Use these 5 strategies for combating content shock with social media optimization. Continue reading

By Joe Pulizzi published February 18, 2014

Why Getting Recognition for Your Content Marketing Is so Critical

The Content Marketing Awards program – which opens its call for 2014 entries today – highlights the best in the still-burgeoning business of content marketing. It’s a program that helps separate the strategic marketers from the “me-too” content makers. Find out more about why getting recognition for your content marketing is so critical. Continue reading

By Caitlin Vlastakis Smith published February 17, 2014

Content Planning: How to Use UX Research to Uncover Hidden Needs

Because we’re human, verbal explanations crafted by our mind often don’t reflect what we really think or want. We think we’re telling the truth, but it’s our actions and habits that truly reflect our beliefs, wants, and values. Find out how user experience research can help focus your content planning efforts to uncover and meet the hidden needs of your audience. Continue reading

By Michael Litt published February 16, 2014

Optimize Your Video Content: A Simple 5-Step Process

Video marketing involves work. A video has to be timely, relevant, memorable, and most importantly, optimized if you’re going to see any return on investment. Use this simple 5-step process to optimize your video content. Continue reading

By Joe Pulizzi published February 15, 2014

Red Bull and LEGO Get a Leg Up with Branded Entertainment

In this edition of the PNR podcast, Joe and Robert talk about the hit movie from LEGO and what it means for content and branded entertainment. They also discuss the blurred line of advertising, Klout’s new publishing tool, and an amazing discovery about Facebook click fraud, before bringing it home with this week’s This Old Marketing Example: P&G’s long-standing site for on-the-go moms. Continue reading

By Arnie Kuenn published February 14, 2014

Prove Your Commitment to Achieving Content Marketing ROI

The concept of content marketing has been around for more than 100 years, but measuring success in the new frontier of online marketing can be challenging. It’s time to prove your commitment to achieving content marketing ROI. Learn more about types of metrics to measure. Continue reading

By Ann Meany published February 13, 2014

The New iPhone Feature That Could Change Your Mobile Content Strategy

Imagine being able to reach out to your target audience with useful product information or a discount right when and where they’re making a purchase decision. Content marketers will soon have the ability to do just that, and a whole lot besides. Learn more about the new iPhone feature that could change your mobile content strategy. Continue reading

By Mary Montserrat-Howlett published February 12, 2014

How to Fuel Your Curated Content Marketing with Storify

The greatest challenge still for many organizations is producing steady streams of engaging content. That’s why content curation has become such a pivotal practice in supporting content marketing efforts. But how do you cut through the clutter and get organized? Find out how to fuel your curated content marketing with Storify. Continue reading