Skip to content
thought-leadership-podcast

This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts

This week, the guys dissect the art of thought leadership and grill McDonald's on its YouTube fail. They also review the NFL's crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery.
tips-measuring-roi-content-strategy-session-1

Content Marketing ROI: 4 Ways to Get Started

Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts.
get-more-better-content-experts

How to Get More (and Better) Content From Your Subject Matter Experts

To make the most of every minute with your subject-matter experts, the 2015 Content Marketer of the Year says prepare for and conduct each interview in a way that enables you to create multiple pieces of uniquely valuable content.
content-marketing-roles

10 Content Marketing Roles for the Next 10 Years

Too many organizations still use traditional marketing teams to tell stories to create and sustain business opportunities. Here are 10 modern marketing roles necessary if your goal is to create, grow, and own your audiences.
influencer-marketing-guide-2016

An 8-Step Process to Use Influencers to Elevate Your Brand

Do you have a successful influencer marketing program to elevate your content marketing strategy? Stand out from the noise by following the steps in CMI’s latest guide: Influencer Marketing: The Latest Strategies, Templates, and Tools.
simple-approach-document-content-marketing-strategy

A Simple Approach to Document Your Content Marketing Strategy

Let your competitors waste their resources publishing more and more content. You should go out and build a loyal audience that will reap rewards for years. Document your plan and create your business case with these 36 questions.
measure-content-marketing

From Newbies to Seasoned Marketers: How to Measure Your Content Marketing

Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term.
pnr_episode151-01

This Week in Content Marketing: Audience, Not Content, Is the Real Asset

This week, the guys discuss findings from CMI's new research and explore a music product company's content purchase. They also join an agency debate on content creation, and share rants, raves, and an example of the week from Sainsbury's.
content-marketing-drive-customer-delight

Using Content Marketing to Drive Customer Delight

How much does your content delight your audience? Enough to have a measurable impact? Discover how to incorporate the delight factor into your content marketing strategy.
google-penalizing-syndicated-content

How to Keep Google From Penalizing Your Syndicated Content

Google started cracking down on duplicate content years ago. Its lesson is simple: Do not copy content from others; do not create multiple sites with the same copy. But what happens when content syndication enters the picture?
network-conference-jedi

How to Network a Conference Like a Jedi: 55 Tips

Does the thought of starting meaningful conversations in a sea of thousands at a conference paralyze you? Relax and read these 55 tips for networking at a big conference from Content Marketing World attendees, staff, and presenters.
extend-life-of-your-content

3 Ways to Extend the Life of Your Content

If you want to save your content from the sad fate of being forgotten and left to die immediately after you post, leverage these three techniques to extend your content’s life from 18 minutes to forever.