This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
October 15, 2016
Joe Pulizzi
This week, the guys dissect the art of thought leadership and grill McDonald's on its YouTube fail. They also review the NFL's crackdown on game-day social spoilers and share rants, raves, and an example of the week from Pressed Juicery.
Content Marketing ROI: 4 Ways to Get Started
October 14, 2016
Andrea Fryrear
Almost nine in 10 marketers who consider their content efforts as most successful track the ROI of their content. To help you get a handle on your content ROI, we offer four perspectives from a panel of B2B content experts.
How to Get More (and Better) Content From Your Subject Matter Experts
October 13, 2016
Marcia Riefer Johnston
To make the most of every minute with your subject-matter experts, the 2015 Content Marketer of the Year says prepare for and conduct each interview in a way that enables you to create multiple pieces of uniquely valuable content.
10 Content Marketing Roles for the Next 10 Years
October 12, 2016
Joe Pulizzi
Too many organizations still use traditional marketing teams to tell stories to create and sustain business opportunities. Here are 10 modern marketing roles necessary if your goal is to create, grow, and own your audiences.
An 8-Step Process to Use Influencers to Elevate Your Brand
October 11, 2016
Jodi Harris
Do you have a successful influencer marketing program to elevate your content marketing strategy? Stand out from the noise by following the steps in CMI’s latest guide: Influencer Marketing: The Latest Strategies, Templates, and Tools.
A Simple Approach to Document Your Content Marketing Strategy
October 10, 2016
Joe Pulizzi
Let your competitors waste their resources publishing more and more content. You should go out and build a loyal audience that will reap rewards for years. Document your plan and create your business case with these 36 questions.
From Newbies to Seasoned Marketers: How to Measure Your Content Marketing
October 9, 2016
Michele Linn
Justifying marketing spend has been a struggle since the beginning of time. Content marketers face a bigger challenge because the payoff is not immediate. Learn how to start measurement on the right foot and to think short- and long-term.
This Week in Content Marketing: Audience, Not Content, Is the Real Asset
October 8, 2016
Joe Pulizzi
This week, the guys discuss findings from CMI's new research and explore a music product company's content purchase. They also join an agency debate on content creation, and share rants, raves, and an example of the week from Sainsbury's.
Using Content Marketing to Drive Customer Delight
October 7, 2016
Aaron Agius
How much does your content delight your audience? Enough to have a measurable impact? Discover how to incorporate the delight factor into your content marketing strategy.
How to Keep Google From Penalizing Your Syndicated Content
October 6, 2016
Randy Apuzzo
Google started cracking down on duplicate content years ago. Its lesson is simple: Do not copy content from others; do not create multiple sites with the same copy. But what happens when content syndication enters the picture?
How to Network a Conference Like a Jedi: 55 Tips
October 5, 2016
Aaron Orendorff
Does the thought of starting meaningful conversations in a sea of thousands at a conference paralyze you? Relax and read these 55 tips for networking at a big conference from Content Marketing World attendees, staff, and presenters.
3 Ways to Extend the Life of Your Content
October 4, 2016
Julie Gauthier
If you want to save your content from the sad fate of being forgotten and left to die immediately after you post, leverage these three techniques to extend your content’s life from 18 minutes to forever.
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