5 Real-Life Ledes That Kinda Work (and How They Could Be Better)
April 18, 2024
Ann Gynn
Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.
How To Use Testing To Create a Competitive Advantage
April 17, 2024
Karen Hopper
Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.
Think Like a Golfer To Create a Winning Content Strategy
April 16, 2024
Robert Rose
More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore.
Why Marketers Should Care About Google’s Potential HubSpot Acquisition
April 12, 2024
Content Marketing Institute Team
Google may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.
How To Set Up a Content Publishing Process Worthy of Repetition
April 11, 2024
Ann Gynn
Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.
How To Adapt Your SEO and Content Strategies for SGE and AI Experiences
April 10, 2024
Jim Yu
Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.
How To Get Unstuck With Generative AI in Your Content and Marketing
April 9, 2024
Robert Rose
Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.
The Reality of Generative AI in Marketing May Not Be What You Think
April 5, 2024
Content Marketing Institute Team
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.
57+ Words Every Content Marketer Should Know [Glossary]
April 4, 2024
Jodi Harris
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
Want More Referral Traffic? Don’t Overlook These Generous Sites
April 3, 2024
Ann Gynn
A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.
Think Like a Director To Build a Scalable Employee Content Network
April 2, 2024
Robert Rose
Recent research finds that almost nine out of 10 C-suite B2B marketers believe tapping employees as influencers holds immense value. But how do you scale your content efforts to enable those creators? Think like a movie director. Here’s how.
How To Prepare for the Data Apocalypse
March 29, 2024
Content Marketing Institute Team
New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.
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