By Jodi Harris published November 24, 2021

13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels

In the spirit of this time of gratitude, we’ve gathered 13 stand-out examples with some appetizing tidbits that speak to seasonal themes – travel, friends and family, food, and giving to those in need. Continue reading

By Irina Weber published November 23, 2021

8 Fresh Content Types Every Marketer Should Consider in 2022

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading

By Ann Smarty published November 22, 2021

How To Make Content a More Effective Part of Your Sales Funnel

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take. Continue reading

By Content Marketing Institute Team published November 19, 2021

Hot Take: Look Outside Your Team For Great Content Marketing

Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading

By Robert Rose published November 18, 2021

Why Visual Storytelling Demands More Than Just Images

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading

By Lisa Murton Beets published November 17, 2021

5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research]

Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading

By Ann Gynn published November 16, 2021

Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading

By Manick Bhan published November 15, 2021

How to Boost CTRs From Your Organic Search Rankings

Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading

By Content Marketing Institute Team published November 12, 2021

3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats

Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes. Continue reading

By Lisa Murton Beets published November 10, 2021

7 Things Content Marketers Told Us About Video [New Research]

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL