By Robert Rose published June 23, 2021

How to Build a Content Optimization Process That Goes Way Beyond SEO [Video Series]

The ideal content optimization process starts with humans and ends with technology. Robert Rose explains how to set up a framework that works in the latest Marketing Makers episode. Continue reading

By Anthony Gaenzle published June 22, 2021

4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them)

Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading

By Gavin Bell published June 21, 2021

3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience

The average organic reach of a Facebook post is about 5%. It’s time to let its advertising side work better for your content. Here’s how to do that to attract new audiences, retarget your content consumers, and install it in your funnel. Continue reading

By Content Marketing Institute Team published June 18, 2021

Will Apple Spoil the Whole Email Marketing Barrel? (Plus More Content News)

A new privacy program from Apple could upset email newsletters. LAY’S and Uber Eats celebrate a successful non-existent restaurant. A new survey reveals how consumers share their feelings about brands. What’s it all mean? We break it down for you. Continue reading

By Kim Moutsos published June 17, 2021

25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More

This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading

By Ann Gynn published June 16, 2021

How to Build the Best Relationship With Freelance Content Creators [New Research]

It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term. Continue reading

By Inbar Yagur published June 15, 2021

AI-Generated Content: Friend or Foe for Content Creators?

People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading

By Ann Smarty published June 14, 2021

How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes

Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen. Continue reading

By Content Marketing Institute Team published June 11, 2021

3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams

From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series. Continue reading

By Kevin George published June 10, 2021

Is Google AMP Worth It for Your Email Marketing?

AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Here’s how to make your emails interactive. Continue reading

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