Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore.

Google may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.

Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.

Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.

You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.

Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.

A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.

Recent research finds that almost nine out of 10 C-suite B2B marketers believe tapping employees as influencers holds immense value. But how do you scale your content efforts to enable those creators? Think like a movie director. Here’s how.

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.