By Robert Rose published January 19, 2021

Get Your Content Governance in Order With This 1 Thing

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. No, it’s not too big an idea or above your pay grade. Start with this idea. Continue reading

By Content Marketing Institute Team published January 15, 2021

That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap]

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels. Continue reading

By Aleh Barysevich published January 14, 2021

21 YouTube SEO Tools to Boost Your Video Rankings

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading

By Robert Rose published January 13, 2021

Demand Gen for Content Marketing in the Next Decade [New Research]

Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Well, guess what? That’s no longer enough. Continue reading

By Jonathan Crossfield published January 12, 2021

Why Rushing Your Writers Never Leads to Great Content

Great content writing takes more than transcribing interviews or curating easy-to-find information. Use this (often misunderstood and undervalued) writing process to explain why faster content isn’t always better. Continue reading

By Elise Dopson published January 11, 2021

How to Get Ranked and Read With a Topic Cluster Model

Do you struggle to create engaging content that lands in a top spot on Google? Luckily, there is a potential solution that also builds a library of useful content for your target audience. Continue reading

By Content Marketing Institute Team published January 8, 2021

How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap]

“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions. Continue reading

By Mike Murray published January 7, 2021

21 SEO Tips, Tactics, and Trends for Website Content in 2021

Don’t expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading

By Ann Gynn published January 6, 2021

9 Fixes for Frustrating Content Workflow Problems

We’ve all groaned about the inefficient steps or irritating workarounds in our content marketing workflow. Make this the month you leave those headaches and frustrations behind. Try these time-saving remedies today. Continue reading

By Melanie Deziel published January 5, 2021

Want Better Content? Make Sure Your Team Knows This TRUTH

If content creators forget this crucial step, your content will miss the mark with your audience. Here’s an acronym to help you and your content team remember it. Continue reading

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