By Content Marketing Institute Team published September 24, 2021

3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast

The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours? Continue reading

By Ann Gynn published September 23, 2021

Punch Up Your Writing With These 4 Power-Packed Tips

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading

By Raechel Duplain published September 22, 2021

How To Document Your Content Marketing Workflow

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages. Continue reading

By Ellie Mirman published September 21, 2021

How To Do a Competitive Content Marketing Analysis

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading

By Fi Shailes published September 20, 2021

Hear This: Social Listening Can Help Differentiate Your Brand’s Content

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading

By Content Marketing Institute Team published September 17, 2021

3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading

By Ann Gynn published September 16, 2021

Why These Post-Pandemic Content Marketing Tips Are the Worst

There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers. Continue reading

By Robert Rose published September 15, 2021

Solve 3 Puzzles in 1 Content Strategy [Video Series]

To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose. Continue reading

By Jodi Harris published September 14, 2021

These 4 Content Marketing Fails Are Fixable: Here’s How

You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course. Continue reading

By Aaron Agius published September 13, 2021

PPC and Content Marketing: The Perfect Combo for Immediate ROI

At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading

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