By Jodi Harris published November 26, 2020

18 Blogs, Social Media Posts, Podcasts, and More We’re Thankful For This Year

On this day devoted to gratitude in the United States, the CMI team shows their appreciation for some of the blog and social media posts, audio, and video that inspired us in this challenging year. Continue reading

By Natalya Minkovsky published November 25, 2020

Brands Buck History, Give Home-Field Advantage, and More [Examples]

Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology. Continue reading

By Sarah Mitchell published November 24, 2020

How to Convince Your Company’s Brain Trust to Collaborate on Content

Executives and technical experts can hold the keys to uniquely powerful stories. But wrangling these apex collaborators is a challenge. Follow this advice to extract the wisdom from their brains and get it into your content. Continue reading

By Ann Gynn published November 23, 2020

How to Do Inclusive Content That Helps Your Audience and Business

Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well.
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By Content Marketing Institute Team published November 20, 2020

Turkey and Green Beans Gone Viral (and a Virtual Visit to a Museum) [The Weekly Wrap]

It’s turkey and green bean casserole time in the United States. We talk turkey hotline (phone and AI versions), eat our veggies (a good-for-you lesson), and take a break from food with an enticing stay-at-home museum experience. Continue reading

By Klaus-M. Schremser published November 19, 2020

Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine

What do you call a blog with 70,000 monthly visitors that accounts for 50 product trials a month? A lot of wasted potential. This is a story about how one company changed that by building a content engine instead of only managing a blog. Continue reading

By Lisa Murton Beets published November 18, 2020

Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research]

In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021. Continue reading

By Jodi Harris published November 17, 2020

How to Make the Google Algorithm Work for You

You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences. Continue reading

By Aaron Agius published November 16, 2020

How to Use Live Chat Data to Drive New Content Marketing Ideas

Live chat shouldn’t stay in the domain of customer service teams. You can use it to drive new, relevant content ideas and make your content marketing more effective. Let’s look at five opportunities. Continue reading

By Content Marketing Institute Team published November 13, 2020

Personalized Palettes, a Content Exercise, and The Witches Lesson

Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.). Continue reading

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