By Jim Yu published September 27, 2022

More Helpful Content Dos and Don’ts for New Google Update

Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience. Continue reading

By Alex Novkov published September 26, 2022

For Efficient Content Marketing, Stop Planning Content So Far Ahead

Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness. Continue reading

By Phill Brougham published September 26, 2022

Global Trends in Marketing Localization for 2023 [Sponsored]

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading

By Robert Rose published September 23, 2022

Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

Customers are stakeholders in your content program. But not all stakeholders are customers. Most are more like investors ¬– a key constituency, but not quite the boss of you. Robert Rose offers tips on leading with content instead of serving content. Continue reading

By Ann Gynn published September 22, 2022

6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great. Continue reading

By Mike Murray published September 21, 2022

Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update

Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success. Continue reading

By Jodi Harris published September 20, 2022

Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof. Continue reading

By Isaac Justesen published September 19, 2022

10 Steps To Optimize Images for SEO

Words get all the attention for SEO. But images are important, too. Consider these 10 tips to make your images shine in the eyes of search engines and users. Continue reading

By Ann Gynn published September 16, 2022

10 Ideas To Help Your Content Marketing Team Achieve Business Goals

Teamwork makes the dream work. But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals. Continue reading

By Ann Gynn published September 15, 2022

How To Avoid Going Down Google’s Instant Answer Search Trap

Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment. Continue reading

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