By Stephanie Stahl published February 24, 2021

How Top-Performing Enterprise Content Marketers Get the Work Done [New Research]

Successful enterprise content marketers sometimes have more budget and more people, but they also do things that any size team or budget can do. Find out what. Continue reading

By Ann Gynn published February 23, 2021

6 Email Newsletter Ideas for More Opens, Clicks, and Shares

Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers. Continue reading

By Shane Barker published February 22, 2021

How to Create High-Converting Content

Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading

By Content Marketing Institute Team published February 19, 2021

3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You

The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading

By Aaron Agius published February 18, 2021

Go Beyond Ego Bait and Create Roundups That Resonate

You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading

By Robert Rose published February 17, 2021

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading

By Ann Gynn published February 16, 2021

5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing

Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading

By Content Marketing Institute Team published February 12, 2021

Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples]

You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading

By Jodi Harris published February 11, 2021

Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]

Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading

By Aaron Orendorff published February 10, 2021

50 of the Best Social Media Tools Selected by Top Marketers

What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading

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