By Robert Rose published January 27, 2023

2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

It’s happened. As predicted, content marketing is now just marketing. And that means it’s time to  get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here’s how.  Continue reading

By Thomas Peham published January 26, 2023

How To Scale Your Content Marketing Strategy To Improve Efficiency

Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading

By Robert Rose published January 25, 2023

B2C Marketers Treat Content Marketing as a Project; That’s a Mistake [New Research]

Today, we released the new B2C Content Marketing Benchmark, Budgets, and Trends – Insights for 2023. Discover the surprising and not-so-surprising results. And get Robert Rose’s big takeaway. Continue reading

By Tyler Tafelsky published January 24, 2023

How To Help the Perfectionist on Your Content Team, Even If It’s You

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals. Continue reading

By Dennis Shiao published January 23, 2023

Forget the Resume – Use Content Marketing To Land a Job

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now. Continue reading

By Phillip Akhzar published January 23, 2023

Build Lasting Customer Connections With Sustainability Content [Sponsored]

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand’s actions that support their sustainability goals. Continue reading

By Robert Rose published January 20, 2023

Don’t Limit Audience Data to a Legal Concern or You’ll Miss the Big Opportunities [Rose-Colored Glasses]

For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right. Continue reading

By Jodi Harris published January 19, 2023

5 Essential Elements for a Great Newsletter

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading

By Ann Gynn published January 18, 2023

How an Honest Talk With ChatGPT Surprised Even a Veteran Editor

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.) Continue reading

By Ann Gynn published January 17, 2023

How a Mentorship Program Can Help Both Mentors and Mentees

Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life. Continue reading

FOLLOW CONTENT MARKETING INSTITUTE ON SOCIAL