Author: Wesley Cherisien

Wesley Cherisien is a speaker, trainer, entrepreneur and tech investor who has penned hundreds of articles, books and training guides for organizations in the Fortune 500, consultants and authors spanning across multiple industries. Chief Editor of, Wesley is a creative and highly innovative thinker with 10+ years of experience writing for online publications.

By wesley-cherisien published April 5, 2021

10 Psych Principles to Attract and Grow Your Audience

While content marketing tactics and times change, one thing remains constant – people and their behavior.

That’s why psychology triggers are invaluable. They get into the essence of unchanging human behavior. By anchoring your B2B strategy on human psychology, you will attract and convert more members of your audience.

Here 10 B2B lead-generation psychology principles to follow.Continue Reading