Author: Wayne English

Wayne English is a Web content and social networking expert, author and consultant. His first book, Web Content Rx is a Top 5 Business Title in Leadership Books at The Washington Post. Wayne is published nationally and internationally and speaks on social networking, writing for the Web, and how your business can get the most out of the online world. Connect with him on Twitter @WebContentRx.

By wayne-english published March 13, 2012

How to Use Sound Reputation Management to Respond to Negative Feedback

Okay, it finally happened. Someone placed an unflattering comment online about you, your business, or your organization. And you’re wondering what to do about it. Take heart, there is a lot you can do, and I’m going to show you how.

Surprisingly, your first move is to do nothing. At least, not immediately. Never address comments when you’re angry. In the heat of the moment, you may make an emotional response, which will only make things worse.

After you’ve had a bit of time to collect your thoughts and get your emotions in check, though, there are a few steps you should start with, to prepare a proper response.

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By wayne-english published February 17, 2012

5 Ideas to Help You Learn More About Your Content’s Audience


Creating great content requires more than skilled writing. It requires market research and personal conversation so that your content will anticipate the audience’s needs and be well targeted to address those needs.

Before you start to write, you need to know what information your readers will want to see on your blog, website, or social networking campaign. You need to know what will be relevant and important enough to command their attention.

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