Author: Tracy Gold

Tracy Gold is a marketing consultant, writer, and editor. Tracy is also an instructor for the Content Marketing Institute Online Training and Certification program. Please don’t hesitate to drop Tracy a comment on this post, and for more like this, follow her on Twitter @tracycgold.

By tracy-gold published December 16, 2014

9 Ways to Use Content Marketing as a Recruiting Tool


Content marketers often focus exclusively on creating content for prospective customers and clients. That’s great, and it helps spur growth.

But when you grow, who’s going to do the extra work?Continue Reading

By tracy-gold published November 24, 2014

SEO Plan: Ultimate 15-Step Checklist


Editor’s note: Because search engine optimization continues to evolve and is essential in any successful content marketing plan, we’ve updated this post.

Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms on a frequent basis, how is a mortal content marketer supposed to keep up?

We’ve collected advice from Content Marketing Institute contributors that will help content marketers navigate SEO even as search engine optimization evolves. Check out the following SEO checklist to make sure your content marketing is set up for success.Continue Reading

By tracy-gold published September 16, 2013

12 Lessons for Focusing Your Content Marketing Strategy on Education

focus strategy on educationEducating your customers and prospects is a great way to generate the right kind of leads — and, often, to fulfill your organization’s content marketing mission.

Many CMI contributors have written about the vital role that education plays as part of a powerful content marketing strategy. So when Lorna Breault-Snyder, Director of Customer Education Development at Schneider Electric, reached out to talk to me about her company’s Energy University, I jumped at the chance to share the story. Continue Reading

By tracy-gold published January 23, 2013

Content Strategy: 9 Secrets for Awesome Blog Titles for Posts

why we love unicorns, content strategyIf you’re like many content marketers, you may be missing out on a key part of a successful content strategy: excellent blog post titles. After agonizing over creating perfect, thorough, compelling content, it’s so easy to forget the blog title until the very last minute. We’ve all been there, and we should all be ashamed.

Sure, blog titles aren’t very long. Yet they are an extremely significant part of your content strategy because blog post titles — and all content titles — draw readers into your content.

If no one is reading your content, what’s the point of your wonderful call-to-action? Or your amazing compilation of 100 content marketing examples, or whatever type of content you’ve slaved over for hours? If you write a blog post and no one reads it, does it even exist? Continue Reading

By tracy-gold published January 17, 2013

Compelling Content Titles: 12 Steps to Creating a Title Report

creating a title reportIn the content marketing rush, it can be hard to slow down and think about an essential element of each piece of compelling content: its title. Yet titles feed onto social media sites and play a big role in search engine optimization (SEO). Continue Reading