Author: Tony Patrick

Tony Patrick is the director of digital marketing at Influence & Co., a content marketing agency. He is an expert at helping companies create customized SEO strategies that generate measurable results. Connect with Tony on LinkedIn.

By tony-patrick published February 1, 2022

How To Get More From Existing Content With Historical Optimization

Considering all the ways to draw attention to your content, one underutilized tactic could help you get even more from your creation efforts: historical optimization.

Historical optimization involves updating published content to give it new life and longevity. This powerful tactic taps into everything you’ve already done. All the content painstakingly created for your website can be used again and again to engage readers with up-to-date information, improve search visibility, generate organic traffic, and boost the return on your content marketing investment.Continue Reading