Tom Whatley is a content marketing specialist with seven years’ experience in the digital marketing space. He's the creator of 7 Day Content Marketing and shares actionable content marketing strategies and techniques for entrepreneurs on his blog.
You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach?
I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”
As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it, etc.
But which tools help you understand the challenges of your audience? Companies that focus on their customers are 60% more profitable than “non-customer-centric” companies according to Deloitte.
You’re certain that the content you’ve created is valuable, so why are you not seeing the traffic and conversions?
Often the problem is down to distribution. Sure, we execute the usual activities: Share to our social platforms, send out an email campaign, encourage our employees to share. But what about new visitors? Where are they?Continue Reading
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