Author: Tom Halligan

Tom Halligan is a custom content consultant and writer. He is a former Editorial Director, Editor-in-Chief, Web Director and Conference Chair for multiple associations, consumer, B2B publishers, and custom-publishing/content providers. He has worked for Thomas Publishing, Penton Media, Ziff Davis Media, The Magazine Group and GLC.

By tom-halligan published October 22, 2010

Every Picture Tells A Story: Tips to Build Graphics, Illustrations and Charts to Enhance Content

Every writer, editor and art designer knows (or should know) that the odds of a reader plowing through an entire magazine, newsletter or any lengthy publication are slim because readers are bombarded with options and have limited time.

But, as writers and editors, we know if readers invest the time, they will walk away smarter, wiser and in some cases their lives will forever be transformed.

So, how do we make that happen? As other bloggers have discussed, the design of your content is critical. Whether you work with a designer or just want to incorporate some of their tricks into your copy, follow the tips below to create picture-perfect prose.Continue Reading