Author: Todd Wheatland

Todd is the head of strategy for global content marketing agency King Content. Previously he was based in Paris as the global head of thought leadership at Fortune 500 workforce solutions company Kelly Services. Todd is an established marketing author and speaker, and has a passion for finding out what makes people tick. Todd is also an instructor for the Content Marketing Institute Online Training and Certification program and host of The Pivot from CMI's podcast network. You can follow him on Twitter @ToddWheatland.

By todd_wheatland published February 15, 2012

How LinkedIn Peers into Your Digital Soul

Many professionals still view LinkedIn as a glorified digital Rolodex. Others point to LinkedIn Groups as the “energy drink” of web-based networking. In LinkedIn and the New Age of Influence, Todd Wheatland argues that while these areas are LinkedIn’s most well-known assets, the true power and future growth of this talent sourcing behemoth is related to analytics. LinkedIn will give employers a way to find out if you really are as good as you say you are. How?Continue Reading

By todd_wheatland published February 10, 2012

LinkedIn and the New Age of Influence

You’re likely missing the point of this social climber. (And no, this is not another shlumpy article about how to use LinkedIn Groups.)

You get LinkedIn.

You’ve built out your profile, extended your connections to a large number of people you’ve never met, joined groups because you weren’t already getting enough spam each day, created and/or answered patently false questions, and posted self-promotional status updates.Continue Reading