“We’ve missed the mark! We apologize.”
That’s what you don’t want to have to say because your company inadvertently offended a diverse group of your target audience in your new campaign. But, don’t those sentences sound familiar?
How often have you recently heard about a marketing campaign gone wrong?
Dolce & Gabbana, Pepsi, Dove, and Nivea have all been heavily scrutinized for recent missteps with their marketing campaigns.
Then, there was the “See Detroit Like We Do” debacle.