Author: Susan Moeller

Susan Moeller, marketing partnerships manager at Tailwindapp, helps to build strong platform ecosystems that make it easier for business owners to create world-class marketing. An experienced communicator, Susan loves great messages and helping people create them. She firmly believes in the value of social media – to enrich lives, to sell products, and to make people laugh. Find her on Twitter @susancmoeller or connect on LinkedIn.

By susan-moeller published October 7, 2020

The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels

Clearly, users don’t have trouble getting started with Instagram given its growth in numbers with over 1 billion active users. That part is easy. But things are more complicated on the platform for content marketers.

To reduce its complexity and make it easier to use Instagram for your content marketing, I’m breaking it down by detailing the four main content channels:

  • Feed
  • Stories
  • IGTV
  • Reels

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By susan-moeller published September 30, 2019

How To Get More Website Content Traffic from Instagram

Instagram’s most elusive KPI is potentially the most valuable for content marketers – referral traffic to your blog and product pages.

How do you get traffic from a network that seems designed to keep its users inside the platform forever?

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By susan-moeller published October 26, 2018

How to Make an Amplification Strategy With Shares AND Backlinks

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Given the topic’s relevancy today, Susan Moeller has updated it.

Competition for audience attention is fierce. Successful content marketing depends on creating and amplifying exceptional content.

WordPress users create an average of 70.5 million blog posts per month. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts.

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By susan-moeller published September 12, 2017

Smackdown Content Marketing Secrets From the WWE

content-marketing-secrets-from-wweMy colleague and I first noticed the pattern a year and a half ago. Every day, almost without fail, an article from WWE, with its sweat-soaked professional wrestlers in various poses, would hit the trending chart created from our BuzzSumo data.

To appear on the trending content chart, the content must have been shared very quickly. It’s prime real estate for viral content.

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By susan-moeller published March 13, 2017

LinkedIn Publishing Trends Every Marketer Must Know


If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook.

LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains. For some topics, LinkedIn is the most important network for social shares.Continue Reading