Author: Susan Moeller

Susan Moeller, business development manager at BuzzSumo, helps people discover ways to use content marketing data. An experienced communicator, Susan loves great messages and helping people create them. She firmly believes in the value of social media – to enrich lives, to sell products, and to make people laugh. Find her on Twitter @susancmoeller or connect on LinkedIn.

By susan-moeller published September 12, 2017

Smackdown Content Marketing Secrets From the WWE

content-marketing-secrets-from-wweMy colleague and I first noticed the pattern a year and a half ago. Every day, almost without fail, an article from WWE, with its sweat-soaked professional wrestlers in various poses, would hit the trending chart created from our BuzzSumo data.

To appear on the trending content chart, the content must have been shared very quickly. It’s prime real estate for viral content.

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By susan-moeller published March 13, 2017

LinkedIn Publishing Trends Every Marketer Must Know


If you want to get your content noticed, you need to pay more attention to one social network, and I’m not talking about Facebook.

LinkedIn has seen explosive growth in the number of articles published on the platform. It also plays an increasingly significant role in content distribution for articles published on other domains. For some topics, LinkedIn is the most important network for social shares.Continue Reading