Author: Steven van Vessum

Steven van Vessum is VP of community at ContentKing, the first and only real-time SEO application that continuously audits your website for issues and changes so you can finally get a firm grip on your SEO. Want to read up on SEO? Then check out the ContentKing Academy. Connect with Steven on LinkedIn and follow him on Twitter.

By stevenvanvessum published September 19, 2018

How to Make Your Content Stand Out in a Crowded, Global Marketplace

make-your-content-stand-out-global-marketplaceEnglish-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle.

If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English as a second or third language, they’re more likely to search in their native or first language.

Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. At ContentKing, we localize all our English content into French, Spanish, Dutch, and Czech from the get-go. Here, I share some lessons we’ve learned along the way.

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