Author: Steve Linney

Steve has been a marketer for the last twenty years, covering a diverse number of sectors. Including e-learning, the music industry, and corporate responsibility. Now as Chief Marketing Officer for, Steve is spearheading the use of readability in content marketing. Follow him on Twitter @stevelinney

By stevelinney published October 15, 2018

Content Readability: A Primer

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability?

At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Among the potential problem areas:

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