Author: Stephan Spencer

Stephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O’Reilly. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it to Covario. He hosts two podcasts, The Optimized Geek and Marketing Speak. Follow him on Twitter @SSpencer.

By stephanspencer published August 30, 2018

OK, Google: How Do I Optimize My Content for Featured Snippets?

optimize-content-for-featured-snippetsMore people are making their voices heard when they need to search for something. They’re ditching their keyboards for the convenience of “OK, Google.”

For brands, this raises an important question: How do you become the default answer for a voice search query?

You know the recent buzz around “featured snippets” – the boxes that appear at the top of some Google search result pages, providing a brief answer that, brands hope, leads the user to click for more detail.

Featured snippets are an opportunity to quickly leapfrog your competitors and land that premium zero spot even when your page doesn’t rank in the traditional search results.

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